Sales & Marketing Manager (Digital Marketing Included) Job Scope

Position

Sales & Marketing Manager

Reporting To

General Manager / Director

Job Summary

The Sales & Marketing Manager is responsible for developing and executing strategic sales and marketing initiatives to increase revenue, strengthen brand awareness, attract new customers, and build long-term customer loyalty. The role oversees both traditional and digital marketing activities while identifying business opportunities, managing promotional campaigns, and enhancing the café's online and offline presence.

Key Responsibilities

Sales & Business Development

• Develop and implement sales strategies to achieve monthly and annual revenue targets.

• Identify and secure corporate clients, event bookings, private functions, catering opportunities, and group reservations.

• Build and maintain relationships with corporate partners, schools, community organizations, and nearby businesses.

• Generate new business through networking, referrals, and strategic partnerships.

• Prepare sales proposals, quotations, and promotional packages.

• Monitor competitors and recommend strategies to maintain market competitiveness.

Marketing & Brand Management

• Plan and execute marketing campaigns to increase customer traffic and sales.

• Strengthen and maintain The Bark Cafe's brand identity across all marketing channels.

• Organize seasonal promotions, festive campaigns, product launches, and special events.

• Coordinate marketing materials including brochures, banners, menus, and promotional collateral.

• Ensure consistent branding throughout all customer touchpoints.

Digital Marketing

• Manage the café's social media platforms, including Facebook, Instagram, TikTok, and other relevant channels.

• Develop engaging content such as photos, videos, reels, stories, and promotional posts.

• Create and maintain a monthly social media content calendar.

• Plan and manage paid digital advertising campaigns on Meta, Google, TikTok, and other digital platforms.

• Monitor campaign performance and optimize advertising budgets to maximize return on investment (ROI).

• Coordinate influencer collaborations and user-generated content campaigns.

• Manage online reputation by responding to customer reviews and inquiries professionally.

• Update website content, online menus, and promotional information where applicable.

• Improve search engine visibility through basic SEO practices and Google Business Profile optimization.

• Monitor website and social media analytics to evaluate marketing effectiveness.

Customer Engagement & Loyalty

• Develop customer loyalty and membership programmes.

• Manage email marketing campaigns and promotional newsletters.

• Gather customer feedback and recommend service improvements.

• Implement customer retention strategies to encourage repeat visits.

• Maintain strong customer relationships through timely communication and personalized marketing initiatives.

Events & Promotions

• Plan and coordinate in-house events, themed nights, live entertainment, pet-friendly activities, and community engagement programmes.

• Work closely with operations to ensure successful execution of promotions and events.

• Develop sponsorship and partnership opportunities with complementary businesses.

Market Research & Analysis

• Conduct market research to identify industry trends and customer preferences.

• Monitor competitor pricing, promotions, and marketing activities.

• Analyse sales performance and marketing campaign results.

• Prepare regular reports on sales performance, customer acquisition, marketing ROI, and campaign effectiveness.

Budget & Administration

• Prepare and manage the annual marketing budget.

• Negotiate with advertising agencies, suppliers, and media partners.

• Ensure marketing expenditures remain within approved budgets.

• Maintain proper records of campaigns, contracts, and marketing assets.

Team Collaboration

• Work closely with the Operations, Kitchen, and Front-of-House teams to align marketing initiatives with business objectives.

• Coordinate with graphic designers, photographers, content creators, and external marketing agencies when required.

• Provide marketing support and training to staff participating in promotional activities.

Requirements

• Bachelor's Degree or Diploma in Marketing, Business Administration, Hospitality Management, or a related discipline.

• Minimum 3–5 years of experience in sales and marketing, preferably in the F&B or hospitality industry.

• Strong knowledge of digital marketing, social media management, SEO, SEM, and paid advertising.

• Experience with Meta Ads Manager, Google Ads, Google Analytics, Canva, and content creation tools is an advantage.

• Excellent communication, negotiation, and presentation skills.

• Strong analytical, organizational, and project management abilities.

• Creative mindset with a passion for branding and customer engagement.

• Ability to work independently and manage multiple projects simultaneously.

Key Performance Indicators (KPIs)

• Achievement of monthly and annual sales targets.

• Growth in customer traffic and revenue.

• Number of corporate accounts and event bookings secured.

• Social media follower growth and engagement rate.

• Digital advertising ROI and conversion rates.

• Website traffic and online reservation growth.

• Customer retention and loyalty programme performance.

• Positive online reviews and customer satisfaction ratings.

• Marketing campaign performance against established objectives.