SEM Manager

Company Overview

Nuffield Dental is a rapidly growing dental group in Singapore with 11 clinics islandwide. Established in 2014, it offers comprehensive staff benefits, welfare, and training, including advanced courses for dentists in implant and cosmetic dentistry.

Job Summary

Manage and optimize paid search and social media advertising campaigns focused on healthcare services, ensuring compliance with regulations while driving measurable improvements in campaign performance and ROI.

Responsibilities

• Plan, execute, and optimize paid search campaigns across Google Ads and other search platforms to drive targeted healthcare service leads
• Conduct keyword research and develop targeted strategies specific to healthcare services to maximize campaign relevance and reach
• Manage campaign budgets and bidding strategies to optimize cost-efficiency and maximize return on ad spend
• Manage Meta advertising campaigns on Facebook and Instagram, implementing audience targeting and remarketing strategies to increase engagement and conversions
• Monitor campaign performance using key metrics such as CTR, CPC, CPL, and conversion rate, and optimize campaigns accordingly
• Conduct A/B testing on ad copy, keywords, and campaign structures to identify and implement improvements in campaign effectiveness
• Track campaign performance using Google Analytics, Google Tag Manager, and advertising platform dashboards to generate actionable insights
• Provide regular performance reports and insights to the marketing team and management to inform strategic decisions
• Collaborate with web and content teams to improve landing page performance and increase conversion rates
• Ensure all digital advertising campaigns comply with healthcare advertising regulations and internal compliance guidelines
• Perform other duties as assigned to support marketing objectives

Key Skills & Tools

• Technical: Strong proficiency in platforms like Google Ads, Microsoft Advertising and related platforms
• Analytical: Mastery of data analysis tools like Google Analytics to measure performance and ROI.
• Soft Skills: Detail-oriented, highly organized, and able to translate technical marketing data into actionable business strategies.
• Team player

Degree Requirements:

A Bachelor's degree in Marketing, Business, Advertising, Economics, or a quantitative field like Data Science or Mathematics is preferred.

3-5 relevant hands on paid search experience