SENIOR CRM OPERATIONS EXECUTIVE

Job Responsibilities

• Manage CRM calendar and conceptualise marketing campaigns across channels end-to-end to deliver effective communications to customers.

• Build audience segments, implement targeted marketing communications and deliver curated content to improve conversion rates.

• Manage high impact projects end-to-end, ensuring timely and successful implementation.

• Be responsible for A/B testing framework and calendar to improve the channel efficiency.

• Analyse customer data, behaviour and market trends to identify actionable insights and ideas that shape CRM initiatives.

• Continuously track key performance metrics of customer database and measure the impact of CRM initiatives, to evaluate effectiveness as well as for reporting to key stakeholders.

• Collaborate with internal stakeholders across Marketing, Ecommerce, Retail, Business Intelligence, IT and Customer Service; and external stakeholders. Manage vendor relationships effectively.

• Coordinate development projects as end user for CRM systems such as Marketing Automation Tools, Customer Data Platforms, Customer Analysis Tools and Data Warehousing Tools.
  

Job Requirements

• Bachelor's degree in marketing, business, or a related field.

• 2 years of relevant experience in CRM marketing or management in a fast-paced and dynamic environment.

• Proven experience and knowledge in CRM segmentation, campaign management, direct marketing, offer management and email marketing.

• Strong knowledge of HTML and eDM content creation.

• Familiarity with CRM tools; hands-on experience with Braze / Salesforce Marketing Cloud / similar tools.

• Strong critical thinking and analytical abilities with the capacity to work effectively under pressure.

• Up-to-date knowledge of consumer and marketing trends.

• Excellent organisational and time management skills. Ability to manage multiple priorities.

• Collaborative team player, great interpersonal skills with positive learning attitude.

• Keen sense of fashion and a passion for the fashion industry.