Senior Digital Marketing Executive

Job Description:

• Plan and execute measurable and data-driven campaigns with Google SEM, Facebook and Instagram Ads to support business objectives.

• From time to time, manage and collaborate with agency on SEO optimisation.

• Manage and execute all social media engagements (posts, stories, comments, post reactions and DMs) with graphics designer.

• Plan, develop and collaborate with content writers on producing engaging and educational articles.

• Generate monthly reports with insights on marketing initiatives to measure ROI, identify areas of opportunities and/or improvements.

• Manage the implementation of tracking codes on landing pages using Google Analytics, Google Tag Manager, and/or Facebook Pixel to ensure tracking accuracy and data hygiene.

• Develop communication initiatives to engage members such as eDMs and newsletters

• Assist in planning, coordinating and launching of website content with web developer.

Requirements:

• At least 3 years of experience in digital marketing, preferably in a startup or agency.

• Strong analytical ability to evaluate and translate campaigns’ data and feedback into actionable insights to optimise spend and performance.

• Resourceful individual with the ability to multi-task.

• Proven track record of building and executing digital marketing strategy from ground up.

• Experience in basic video filming and simple video editing will be a plus.

• Prior experience in optimising allocated budget is preferred.