Senior Executive / Assistant Manager — Digital, Marketing & Communication

We’re looking for a creative, hands‑on marketer who lives and breathes digital, content, and culture — someone ready to make Mama Shelter the place everyone is talking about.
As our Senior Executive / Assistant Manager — Digital, Marketing & Communication, you’ll bring our brand to life across digital, social, PR, and on‑ground activations.

From launching scroll‑stopping content to hosting influencers and creating unforgettable events — you’ll be at the heart of it all.

What You’ll Be Doing

Digital & Campaign Execution

• Execute always‑on and campaign‑based digital marketing (Meta, Google, TikTok, etc.)
• Optimise website, brand pages, and OTA listings to maximise visibility and bookings
• Track performance and fine‑tune campaigns to improve results
• Support CRM and email campaigns with targeted guest engagement

Social Media & Content Creation

• Own day‑to‑day social media (posting, captions, community engagement)
• Create bold, fun, and culturally relevant content (photo, video, Reels/TikTok)
• Stay ahead of trends and keep Mama’s voice fresh, playful, and distinctive
• Plan and execute photoshoots and content creation sessions

PR, Influencers & Buzz Creation

• Support media relations, press releases, and PR activities
• Host influencers, media, and collaborators — create memorable experiences
• Help execute PR events, launches, and brand activations
• Track media coverage and social buzz

Events & Brand Activation

• Bring Mama’s spaces to life through events, parties, and collaborations
• Work closely with F&B, Rooms, and Events teams to drive revenue
• Capture and amplify content during events in real time

Collaboration & Coordination

• Work with agencies (creative, digital, PR) to deliver campaigns
• Support marketing budget tracking and reporting
• Ensure all work aligns with Mama Shelter’s global brand standards

What You’ll Be Doing

Digital & Campaign Execution

• Execute always‑on and campaign‑based digital marketing (Meta, Google, TikTok, etc.)
• Optimise website, brand pages, and OTA listings to maximise visibility and bookings
• Track performance and fine‑tune campaigns to improve results
• Support CRM and email campaigns with targeted guest engagement

Social Media & Content Creation

• Own day‑to‑day social media (posting, captions, community engagement)
• Create bold, fun, and culturally relevant content (photo, video, Reels/TikTok)
• Stay ahead of trends and keep Mama’s voice fresh, playful, and distinctive
• Plan and execute photoshoots and content creation sessions

PR, Influencers & Buzz Creation

• Support media relations, press releases, and PR activities
• Host influencers, media, and collaborators — create memorable experiences
• Help execute PR events, launches, and brand activations
• Track media coverage and social buzz

Events & Brand Activation

• Bring Mama’s spaces to life through events, parties, and collaborations
• Work closely with F&B, Rooms, and Events teams to drive revenue
• Capture and amplify content during events in real time

Collaboration & Coordination

• Work with agencies (creative, digital, PR) KOLs, to deliver campaigns
• Support marketing budget tracking and reporting
• Ensure all work aligns with Mama Shelter’s global brand standards

Requirements:

• Has 3–6 years of experience in digital marketing, social media, PR, or communications
• Is creative, hands‑on, and full of ideas
• Loves content creation (bonus if you’re comfortable shooting/editing videos)
• Understands social trends, influencers, and digital culture
• Is organised, adaptable, and thrives in a fast‑paced environment
• Experience in hospitality, lifestyle, F&B, or entertainment is a big plus