Senior Executive, Marketing

Job Summary

Reporting to the Head, Marketing, the Senior Executive shall drive the end-to-end marketing and branding efforts for the Singapore Premier League. This role will play a key part in elevating the league’s public profile, increasing fan engagement and match attendance, strengthening club relationships and ensuring consistent marketing support for the leagues.

The ideal candidate should possess strong execution capabilities creativity, stakeholder management skills and a deep interest in football and sports marketing.

Job Description

Singapore Premier League (Primary Scope)

• Plan and execute end-to-end marketing campaigns for the league across digital, social, on-ground and media platforms
• Develop and implement branding initiatives to improve the visibility and perception of the league
• Drive fan engagement strategies to increase match attendance and audience participation
• Coordinate league-wide promotional campaigns, matchday activations and community outreach initiatives
• Work closely with clubs to align marketing efforts, promotional activities and communication strategies
• Liaise with media partners, sponsors, agencies and vendors to ensure effective campaign delivery
• Manage league marketing assets, content calendars and campaign reporting
• Monitor marketing performance metrics and prepare post-campaign analysis and recommendations
• Support commercial and sponsorship activation initiatives where required
• Any other duties as assigned by Head, Marketing or Lead, Marketing

Women’s Premier League (Hygiene Maintenance Scope)

• Ensure consistent and professional maintenance of the Women’s Premier League marketing channels and communications
• Support basic branding, publicity and promotional needs for the women’s competition
• Coordinate content updates, fixtures promotions and stakeholder communications
• Ensure league visibility and baseline marketing standards are maintained throughout the season

Requirements

• Diploma or Degree in Marketing, Communications, Sports Management, or related field
• 2- 4 years of relevant marketing experience, preferably in sports, entertainment, or events
• Proven experience managing integrated marketing campaigns
• Strong understanding of digital and social media marketing
• Good communication and coordination skills
• Passion for football and sports industry preferred
• Strong stakeholder and project management capabilities
• Experience working with agencies, media, and commercial partners
• Abilityto work independently and lead initiatives
• Content Creation and Copywriting
• Social Media Management and Analytics
• Event and Matchday marketing execution
• Adobe Creative Suite/Canva knowledge is advantageous
• Abilityto work flexible hours, including weekends and matchdays