Senior Executive, Strategic Communications

COMPANY DESCRIPTION

Founded in 1978 as Singapore's first family service centre, Allkin Singapore is a community-centric social service agency that believes everyone has the potential to create positive change, regardless of age, race, or background.

Through our service offerings, strategic partnerships, and community initiatives, we unlock opportunities for vulnerable individuals and families to overcome life's challenges, build a brighter future, and inspire others to do the same.

RESPONSIBILITIES

As a member of the Strategic Communications & Partnerships team, you will drive integrated branding, communications, and digital marketing strategies that strengthen Allkin's visibility, advocacy, and fundraising efforts.

This role requires a blend of strategic thinking, creativity, and executional excellence. You will shape compelling narratives and campaigns across owned and paid platforms, while leveraging emerging digital trends, insights, and AI-enabled tools to deepen audience engagement and public support.

Key Responsibilities

• Develop and execute integrated branding, communications, and marketing campaigns across digital and traditional platforms
• Drive digital marketing efforts across social media, paid advertising, website, EDMs, and emerging platforms to grow reach, engagement, and conversions
• Create compelling multimedia content across written, visual, and short-form video formats, tailored for diverse audiences and platforms
• Lead the development of flagship publications like the Annual Report, as well as communication assets, publicity materials, and marketing collateral to support branding, fundraising, stakeholder engagement and outreach efforts
• Monitor campaign performance and emerging digital trends, leveraging data, insights, and AI-enabled tools to optimise communications effectiveness and audience engagement
• Partner internal stakeholders, community partners, and beneficiaries to identify storytelling opportunities and strengthen communications capabilities

• Degree or Diploma in marketing, mass communications, public relations, or other relevant fields
• At least 3-5 years of experience in marketing, communications, or public relations role. Prior experience in a PR, integrated communications, or creative agency will be an advantage

Skills and Competencies:

• Strong understanding of digital marketing across major social media, EDM, and search marketing platforms. Familiarity with Google Analytics will be an advantage.
• Proven ability to develop and produce compelling multimedia content across written, visual, and short-form formats
• Strong strategic thinking, copywriting, and storytelling skills, with a good eye for design
• Proficient in Microsoft Office and content creation tools such as Canva, CapCut, and Adobe Creative Suite
• Highly self-motivated, resourceful, and able to work effectively both independently and collaboratively
• Genuine passion for promoting and advancing social impact

Liberte HR Services Pte Ltd is the designated recruitment partner for Allkin Singapore. As part of the hiring process, you may receive communication from them regarding this opportunity.