Senior Manager, Loyalty Marketing

RESPONSIBILITIES

• Analyze the Company’s loyalty program including tier structures, benefits, and customer engagement models and strategies
• Monitor and track KPIs like member growth, repeat rate, point utilization, and campaign ROI.
• Assist in managing and executing loyalty campaigns and promotions (e.g., point multipliers, tier upgrades, special events).
• Perform all duties in compliance with statutory requirements, department and company policies, standard operating procedures, internal controls and service standards
• Update and maintain all policies and procedures of approved program activities and campaigns
• Assist in analyzing customer behavior and segment performance.
• Plan and execute strategic partnerships (e.g., travel, lifestyle, or merchant partners) that add value to the loyalty ecosystem.
• Plan and maintain rewards catalogs and ensure a seamless redemption experience for members.
• Ensure accurate processing of points, redemptions, and tier changes in the loyalty system.
• Support and test loyalty system enhancements, app updates, or campaign set-ups.

REQUIREMENTS

• Bachelor’s or Master’s degree in Marketing, Business Administration, or a related field
• Minimum 8 years of experience in loyalty marketing, or CRM in a similar capacity
• Proven experience in delivering high-impact loyalty initiatives with measurable business outcomes
• Strong understanding of branding, mobile app platforms, and communications strategies
• Ability to work effectively under pressure and manage multiple projects within tight deadlines
• Strategic thinker with strong analytical, communication, and stakeholder management skills
• Experience in the gaming industry or integrated resort is a plus
• Proficiency with CRM systems and digital marketing platforms is desirable
• Highly organized and able to adapt quickly in a dynamic environment