Senior Marketing Executive

💓Surrey Hills Grocer is an expanding brand that aims to be the most authentic Australian destination grocer by bringing honest-to-good, fine, fresh products. Inspired by the harsh terrains of Australia, we strive to bring you the best produce and offer everyone a taste of warm Australian hospitality.💓

On top of the Australian cafe and restaurant concept, we also have Spanish, Taiwanese and Japanese restaurant concepts.

Key Roles & Responsibilities ✨:

Marketing Leadership & Campaign Execution

● Provide day-to-day leadership and guidance to the marketing team across campaign planning, execution, and optimisation.

● Oversee the development of integrated marketing campaigns, including campaign mechanics, creative direction, and timelines.

● Work closely with designers and digital specialists to ensure brand consistency across graphics, content, and campaign assets.

● Support and drive digital marketing initiatives across paid, owned, and earned channels to increase brand awareness and footfall to outlets.

Internal & External Partnership Management

● Collaborate cross-functionally with internal teams including Finance and Operations to ensure marketing campaigns are commercially viable and operationally executable.

● Establish, manage, and grow strategic external partnerships with:

-Shopping malls and landlords’ marketing teams

-Credit card companies and loyalty programmes

-Large database and membership organisations (e.g. KrisFlyer, SAFRA, Grab, food delivery platforms, and similar partners)

● Conceptualise and execute joint marketing initiatives with partners to drive customer acquisition, engagement, and in-store traffic across Surrey Hills Grocer Group’s outlets.

Marketing Reporting & Performance Analysis

● Prepare and deliver timely marketing reports to management, covering campaign performance, key metrics, and insights.

● Analyse marketing data and results to evaluate ROI, identify trends, and recommend actionable improvements.

● Support management with data-driven insights to enable timely and informed business decisions.

Community Management & Social Media Engagement

● Manage and grow Surrey Hills Grocer Group’s social media presence across Facebook, Instagram, TikTok, and Xiaohongshu.

● Oversee day-to-day community management, including content publishing, comment moderation, and customer engagement.

● Work with internal and external stakeholders to create engaging, on-brand content that resonates with target audiences.

● Monitor social media trends and audience feedback to continuously refine content and engagement strategies.

Requirement ✨:

• Minimum 3 years of relevant marketing experience

• Proven experience in planning and executing marketing campaigns (online and/or offline)

• Exposure to brand, digital, or performance marketing preferred