Senior Marketing Executive

Role Overview

You will contribute to end-to-end marketing initiatives including brand campaigns, social media, content development,partnerships, PR/KOL management, and advertising. The role requires strongorganisation, good creative judgment, and the ability to collaborate across teams.

Key Responsibilities

Brand and Content

● Support brand development across all touchpoints.

● Manage social media planning, content coordination, and community engagement.

● Execute simple paid social activities on Meta (boosting, basic campaign setup) based on provided strategy.

● Assist in content creation including copywriting, briefing designers, and overseeing production.

● Contribute to merchandise concepts and brand-led creative assets.

PR, KOL, and Partnerships

● Assist with PR coordination, media engagement, and agency communication.

● Manage influencer/KOL outreach and content deliverables.

● Support the identification and coordination of brand partnerships.

Campaigns and Projects

● Assist in planning and executing integrated marketing campaigns such as menu launches, seasonal activations,collaborations, and in-store events.

● Coordinate campaign briefs, timelines, and approvals with internal teams and agencies.

● Ensure brand consistency across all campaign materials.

Analytics & Reporting

● Compile marketing data to evaluate campaign results and customer engagement.

● Prepare weekly or monthly reports for internal review.

● Use insights to support optimisation of future initiatives.

Requirements:

● 2–4 years of marketing experience in consumer brands, lifestyle, retail, hospitality, or F&B.

● Strong understanding of brand and social media.

● Good copywriting and content planning skills.

● Organised, detail-oriented, and able to manage multiple projects.

● Comfortable with campaign planning and working with agencies.

● Basic understanding of analytics and performance marketing.

● Thrives in a fast-paced, hands-on environment.

● Proactive, resourceful, and able to work independently when needed.