Senior Marketing Executive

Responsibilities

• Plan and execute comprehensive, integrated marketing campaigns across digital, print, and event channels to drive enrolment growth for our different brands
• Monitor campaign performance prepare insightful reports, and recommend data-driven, tactical adjustments to maximize digital marketing ROI.
• Coordinate with external agencies, vendors, and partners to ensure all marketing initiatives are delivered on time, within budget, and to our premium brand standards.
• Support brand positioning by crafting engaging, high-quality visual and written content for social media channels, parent newsletters, and promotional materials.
• Ensure brand consistency across all touchpoints, ensuring our distinct voice, tone, and visual identity.
• Contribute creative ideas for storytelling, multimedia assets, and interactive customer engagement strategies that capture the vibrant energy of our classrooms.
• Gather customer insights to help shape parent-partner engagement strategies and overall programme positioning.
• Maintain marketing databases, campaign calendars, and live performance dashboards to ensure operational excellence.
• Provide high-level support to the Marketing Manager in strategic planning, community building, and team coordination.

Requirements

• Bachelor's degree or Diploma in Marketing, Mass Communication, Business, or a related field.
• At least 4 to 5 years of digital marketing experience, with a proven track record of growing sales or enrolments in the education, enrichment, or premium lifestyle sectors.
• Exceptional command of spoken and written English, with an articulate, premium storytelling style that resonates deeply with parents.
• Hands-on mastery of content creation tools, mobile/DSLR production hardware, lighting, audio setups, and editing software like CapCut, PremierePro, or Photoshop.
• Deep tactical understanding of paid social media advertising platforms (including Meta Business Suite and Google Ads), audience segmentation, algorithm behaviour, SEO tools, and digital consumer journeys.
• Strong analytical skills to interpret performance data, measure campaign effectiveness, and translate metrics into actionable improvements.
• Genuine interest in child development, speech and drama, literacy, and community building, with an innate alignment to our EduDrama® philosophy.
• Highly resourceful, self-driven, and organized, with the confidence to own campaigns from initial concept to commercial success while managing multiple projects and tight deadline