Senior Marketing Executive

Main Duties & Responsibilities

Marketing and Promotion

• To assist and coordinate marketing activities in new outlet/restaurant openings
• To follow up on promotional tie-ups with third parties
• Play a key role in planning and coordinating promotion mechanics between marketing and operations
• Ensure promotions mechanics are submitted and approved by relevant food establishments in a timely manner
• Work with the in-house designer to process, package and coordinate the deployment of promotion materials to outlets
• Generation of regular reports to track and update management on the effectiveness of each marketing activity

Delivery Platforms

• Application and approval of delivery platforms for new outlets/ restaurant opening
• Ensuring delivery platforms are functioning and in order - to provide support to the outlet on matters regarding menu as well as hardware status
• Handle all queries from delivery platforms
• To plan and execute the deployment of promotions on delivery platforms
• Generate reports and keep track of promotion effectiveness

Point of Sales (POS) System

• Setting up of POS system including menu planning and payment integration
• Preparing report for sales analysis

Website / Social Media Platform

• Coordinate with vendors to update content on the corporate website
• Contribute to both creation and deployment of content on social media platforms
• Managing queries on social media platforms
• Keeping track of online reviews on our brands and competitors activities.

Set up of new outlets/restaurant

• To coordinate with contractors on signboard, menu, menu board and branding materials
• To liaise with landlords on marketing plans

Customer Service and Feedback

• Responding to customer feedback from emails and telephones
• Consolidate and analyze customer feedback monthly with recommendations and solutions

B) General Duties and Project Assignment

• To take on ad hoc projects and other duties as assigned by Management.
• Assist in administrative tasks which are department specific
• Co-ordinate and provide necessary operations, logistics and marketing support for all events