Senior Marketing Executive

Description

• Diploma or Degree with at least 3 years’ experience in digital and social media marketing, events management, partner management and traditional marketing
• Strong communication and analytical skills
• Experience in mentoring junior members within a team will be advantageous
• Able to work independently while also being an effective team player
• Highly motivated, dynamic, resourceful and results-driven

Description

• Manage marketing documentations and budgets
• Conceptualize and execute integrated marketing campaigns to drive acquisition, retention and referrals while seeing through post-campaign analysis
• Strategize and manage tactical campaigns
• Strategize and manage digital marketing efforts to better optimize marketing performance and budgets
• Create content for marketing automation, advertorials/editorials, digital ads and social media platforms
• Develop marketing collaterals
• Plan and execute B2C events
• Manage client loyalty and referral programs
• Identify and secure relationships with key partners for leads generation and sponsorship opportunities
• Build effective working relationships with both internal stakeholders as well as external partners, agencies and vendors
• Maintain Cordlife’s website and social media channels
• Oversee and ensure that the daily/weekly/monthly Marketing administrative tasks are delivered in a timely manner
• Guide new and junior team members on their daily tasks and help assimilate them into the team