Senior Marketing Executive (B2B Growth)

About Vertical Institute 

Vertical Institute is a leading Singapore-based AI training provider focused on equipping working professionals with in-demand, career-advancing skills. We focus on artificial intelligence and other emerging, high-impact technologies, with a strong emphasis on real-world application over theory.

We are a Registered Training Provider (RTP) with SkillsFuture Singapore, and have trained tens of thousands of professionals across both individual and corporate programmes, including partnerships with government agencies and enterprises.

Our mission is to help individuals and organisations stay relevant and competitive in an AI-driven economy. We design and deliver practical, hands-on courses that equip professionals with immediately applicable skills that drive real outcomes at work.

We are a fast-growing organisation that values ownership, speed, and continuous improvement. If you are excited about shaping how AI transforms work and education, you will find strong alignment here.

About the Role

Vertical Institute is looking for a Senior Marketing Executive to own our B2B marketing efforts. This role is responsible for driving corporate training pipeline through smart demand generation strategy, compelling B2B content, and targeted partnership activations.

You will work closely with the Digital & Growth Marketing Manager and collaborate with our performance marketing team — briefing and aligning on paid campaign execution while owning the B2B strategy and content that powers it.

What You Will Do

B2B Demand Generation

• Develop B2B demand generation strategy across organic, paid, and partnership channels that drive revenue.

• Propose ways to optimise for lead quality and pipeline outcomes

• Align with sales stakeholders to ensure marketing activity supports pipeline and appointment targets

• Create and manage all B2B marketing assets needed to attract, educate, and convert corporate decision-makers — including case studies, lead magnets, pitch assets, EDMs, and LinkedIn content

B2B Events, Workshops & Partnerships

• Plan and lead B2B workshops and webinars as lead generation activations, with support from junior team members on execution

• Manage relationships with external partners to support co-marketing and campaign delivery

• Identify and develop partnership opportunities that extend VI's B2B reach and revenue.

What We Are Looking For

• 3–5 years of experience in B2B marketing, demand generation, or growth marketing

• Has developed and executed B2B campaigns with demonstrable impact on lead pipeline

• Degree in Marketing, Communications, or a related field

• Strong written communication skills in English with an eye for detail and brand consistency

• Knowledge on content direction to produce assets that resonate with corporate decision-makers

• Experience with B2B events, workshops, or webinar-based lead generation is an advantage

• Comfortable working independently and taking ownership of deliverables

• A collaborative team player who can work across multiple stakeholders

Why Join Us

• Open, high-trust culture that values initiative, accountability, and customer-centricity.

• Vibrant Team Culture: Be part of a supportive, mission-driven team passionate about lifelong learning and digital transformation.