Senior Marketing Executive [FMCG / Ecommerce / West]

1. Marketing Support

• Support Marketing Director in planning and executing marketing campaigns to promote 3rd party brands in retail supermarkets.

• Coordinate marketing initiatives and promotional activities for 3rd party brand partners.

• Develop advertising materials for POSM, digital and social media channels.

• Assist in creating sales support materials and retail in-store promotions.

• Assist in coordinating marketing events such as roadshows and promoter sampling.

• Collaborate with functional teams like procurement, sales and finance to ensure smooth development and launch of new products.

2. Ecommerce Site & Retail Marketing for Showroom

• Contribute to developing marketing strategies for driving foot traffic and sales in retail showroom.

• Support the marketing team in the implementation of showroom-specific marketing campaigns to attract customers and enhance the retail experience.

• Assist in overseeing retail merchandising efforts for optimal product display and sales.

• Drive and implement commercial plans across owned Ecommerce site including selecting right mix of products, forecast and setting thematic promos to achieve sales target.