Senior Performance Marketing Specialist

Job summary
Senior Performance Marketing Specialist responsible for client's PPC campaigns Tasks include keyword research, bidding strategy, ad copy, and campaign management Opportunity to work with Singapore's biggest brand campaigns
Job seniority: mid-to-senior level
Responsibilities
• Keyword research, ad copy creation, conversions rates, bidding, call to action, and campaign management • Assist with planning and execution of PPC campaigns • Analyze keyword costs, split testing, landing pages, and cost per conversion • Data analysis and tracking using Google Tag Manager and Analytics • Generate monthly reports with data-driven recommendations • Provide clear communication on PPC best practices to team members • Contribute to account strategy and provide recommendations • Respond to clients' emails and calls • Maintain knowledge of industry news and best practices
Requirements
• Singaporean or PR holder only • Minimum 2-year Google Ads experience or 1-year experience in a digital marketing agency • Must hold relevant Google Ads certifications • Fluent in written and spoken English • Great client management skills • Self-initiative, hardworking, and responsible • Resourceful with a positive working attitude
Key Skills Needed
• Keyword research • PPC campaign management • Data analysis • Google Tag Manager • Google Analytics • Client management • Fluent in English
Benefits
• High basic salary • Medical and insurance coverage • Yearly pay increment • Additional 2 days of annual leave every year • Able to attend internal and external courses • Opportunity to work with Singapore's biggest brand campaigns • Work alongside an award-winning team • Super fun and dynamic company culture • Work from home / Report to office 2 days per week