Senior Performance Marketing Specialist (Paid Social)

Job Description:

• Own performance marketing across key paid channels including Google, Meta, Pinterest, Bing and retargeting partners.
• Manage and optimise marketing budgets across Castlery's markets to drive efficient customer acquisition and revenue growth.
• Monitor channel performance, identify opportunities, and implement initiatives to improve key business metrics and ROI.
• Analyse campaign and market data to generate actionable insights and recommendations.
• Partner with cross-functional teams including Creative, Brand, Campaigns, Category and Demand Planning to deliver business outcomes.
• Lead testing and experimentation initiatives across audiences, creatives, landing pages and channel strategies.
• Build strong relationships with platform partners and stay ahead of industry trends and best practices.
• Support and mentor junior team members where required.

Requirements:

• Minimum 3-5 years of experience in Performance Marketing, Growth Marketing or Paid Media.
• Proven experience managing meaningful budgets and delivering measurable business results.
• Strong analytical skills with experience using Google Analytics and reporting tools such as Tableau, Power BI or Looker Studio.
• Ability to work independently, manage multiple priorities and drive projects to completion.
• Strong communication and stakeholder management skills.
• Curious, proactive and continuously looking for ways to improve performance.