Senior Specialist, Marketing

Job Summary

Plan and execute integrated marketing campaigns by leveraging customer insights, aligning with stakeholders, and delivering across multiple channels. Track performance, develop marketing content, and support sales pipeline growth.

General Responsibilities

• Support the manager in planning of integrated marketing campaigns including budget recommendations
• Interpret customer and market insights to identify priority segments and industries, sharpen targeting and messaging, and validate campaign direction based on trends, customer behaviour, and sales pipeline needs
• Execute campaigns (e.g. webinars, seminars, workshops, exhibitions, EDM, social media) across brands, product lines, industries, driving rollouts with minimal supervision and ensuring alignment with business objectives
• Analyze campaign performance indicators (e.g. lead generation, engagement and opportunity conversion) 
• Manage stakeholders through close partnership with sales and principals to align marketing activities to meet market priorities and pipeline needs
• Develop marketing collaterals, translate product and business priorities into clear briefs, messaging, and customer-facing materials, while driving timelines, alignment, and deliverables
• Create digital content including success stories, interviews, etc. on websites
• Sales excellence pipeline management

Functional Skills, Experience and Knowledge 

• 3 years of experience
• Experience in project management
• Preferably has experience in identifying market trends and insights
• Experience in using Customer Relationship Management (CRM) platform (e.g. Salesforce)
• Basic understanding of Microsoft Office Application i.e. PowerPoint, Word, Excel
• Experience in using design tools (e.g. Canva, Adobe suite, etc.)
• Degree in Business/Marketing with an interest in the scientific field; or Science/Engineering (e.g., Life Sciences, Chemistry, Biomedical, Engineering) with an interest in marketing