Social Media Director

Key Responsibilities：

Social Media Strategy：Lead the strategic planning and execution of global social media presence across Instagram, X, Telegram, Discord, Facebook, and other key platforms

Content & Creative Management：Lead the content creative team, develop brand-aligned content calendars, and execute high-engagement social campaigns

Community Management：Build and manage private communities on Discord and Telegram to drive user retention and brand loyalty

KOL/Influencer Partnerships：Identify and manage overseas KOLs and influencers, plan collaboration campaigns to maximize brand exposure

Data Analysis & Optimization：Monitor key metrics (engagement rate, follower growth, conversion, etc.) across platforms, generate regular reports, and optimize strategies accordingly

Crisis Management：Establish social listening mechanisms to promptly address negative sentiment and protect brand reputation

Budget Management：Plan and control advertising and content production budgets for social channels

Requirements：

Experience：6+ years of social media experience, including at least 2 years in team management

Industry Background：Experience in iGaming, internet, entertainment, or FMCG social media is preferred

Platform Expertise：Deep understanding of algorithms and engagement strategies on Instagram, X, Telegram, Discord, TikTok, and other major platforms

Content Sensitivity：Highly attuned to trending topics, with strong creative planning and copywriting skills

Language：Fluent in both English and Chinese (Mandarin), with the ability to create bilingual content and navigate cross-cultural communication（Liaise with Chinese clients from China）

Education：Bachelor‘s degree or above in Marketing, Communications, Advertising, or a related field

Soft Skills：Strong data sensitivity, ability to work under pressure, and excellent multitasking skills