Social Media Executive

Responsible fordeveloping and executing social media strategies to enhance brand awareness,customer engagement, and online sales for the company's FMCG and food brands.The role focuses on content creation, community management, influencercollaborations, and digital marketing campaigns across multiple social mediaplatforms.

Key Responsibilities

• Plan and execute social media campaigns acrossInstagram, Facebook, TikTok, LinkedIn, and other relevant platforms.
• Create engaging content including posts, reels,videos, graphics, and promotional materials for food and FMCG products.
• Manage content calendars and ensure consistent brandmessaging.
• Grow online communities by responding to comments,messages, and customer inquiries.
• Coordinate influencer marketing and brandcollaboration campaigns.
• Monitor social media trends and identify opportunitiesto increase engagement and brand visibility.
• Support product launches, promotional events, andmarketing initiatives.
• Analyze campaign performance using social mediaanalytics tools and prepare monthly reports.
• Work closely with marketing, sales, and design teams to develop creative digital campaigns.
• Assist in managing paid social media advertising and performance optimization.

Requirements

• Diploma or Bachelor's Degree in Marketing,Communications, Business, or a related field.
• Experience in social media management, digitalmarketing, or content creation.
• Strong copywriting and communication skills.
• Knowledge of social media analytics and schedulingtools.
• Basic graphic design and video editing skills usingtools such as Canva, Adobe Photoshop, or CapCut.
• Creative, organized, and able to manage multipleprojects simultaneously.
• Interest in FMCG, food products, and consumermarketing is an advantage.