SOCIAL MEDIA EXECUTIVE

Monthly Salary: SGD 2,500–4,000
Additional Incentive: Commission on qualifying customer packages generated through the employee’s social media content, subject to the company’s commission policy.

Job Overview

We are looking for a creative and hands-on Social Media Executive to manage the company’s day-to-day social media content and maintain a consistent online presence across platforms including Xiaohongshu, Facebook, Instagram, TikTok and Lemon8.

This is primarily a social media content and posting role rather than a traditional marketing position. The main objective is to publish engaging content consistently, increase the company’s online exposure and help more potential customers discover our services.

Where customers are successfully attracted through the employee’s content and purchase qualifying packages, the employee may receive an ongoing commission from those packages, subject to the company’s commission structure and attribution policy.

Key Responsibilities

Content Creation

• Plan, film, edit and publish short-form content, including videos, photographs, Reels, TikTok videos, Stories and social media posts.

• Create content for Xiaohongshu, Facebook, Instagram, TikTok, Lemon8 and other relevant platforms.

• Capture daily business activities, customer experiences, staff introductions, services, promotions and behind-the-scenes moments.

• Turn ordinary workplace moments and service experiences into relatable and shareable content.

• Write clear and engaging captions in English and Chinese.

• Appear on camera when required for service introductions, interviews, outlet features and promotional content.

• Interview customers and employees naturally and confidently, with their consent.

Social Media Posting and Management

• Maintain a regular and consistent posting schedule across all assigned platforms.

• Prepare a practical weekly or monthly content plan.

• Adapt content into suitable formats for different social media platforms.

• Optimise captions, hashtags, titles, thumbnails and posting times.

• Monitor comments, messages and basic community engagement.

• Refer complaints, sensitive comments and customer service matters to management promptly.

• Ensure all published content is accurate, appropriate and consistent with the company’s image.

Trends and Content Improvement

• Keep up to date with trending topics, video formats, popular audio, memes and platform developments.

• Adapt relevant trends into suitable and brand-safe content.

• Review basic content performance, including views, reach, engagement, saves, shares and enquiries.

• Identify which content attracts attention or customer enquiries and recommend improvements.

• Test different content styles to improve exposure and audience engagement.

Internal Coordination

• Work closely with outlet managers and employees to capture timely and authentic content.

• Coordinate filming schedules without significantly disrupting daily operations or customer service.

• Attend company events, roadshows or external filming locations when required.

• Organise and maintain content files, photographs, videos and posting records.

Requirements

• Diploma or relevant qualification in Digital Media, Mass Communication, Multimedia, Communications or a related field is preferred but not compulsory.

• Candidates with relevant experience and a strong portfolio may be considered regardless of formal qualifications.

• Previous experience in social media content creation, video production or platform management is preferred.

• Fresh graduates with strong practical skills and a suitable portfolio are welcome to apply.

• Hands-on experience using Xiaohongshu, Facebook, Instagram, TikTok and Lemon8.

• Able to film and edit short-form videos using a mobile phone.

• Proficient in CapCut, Canva, Adobe Premiere Pro, Final Cut Pro or similar editing tools.

• Good written and verbal communication skills in English.

• Ability to write and communicate in Mandarin Chinese is an advantage, as the role involves producing bilingual content and managing Chinese-language platforms.

• Comfortable appearing on camera and communicating with customers and employees.

• Good understanding of social media trends and audience preferences.

• Familiarity with AI-assisted content creation tools is an advantage.

• Creative, responsible, organised and able to work independently.

• Able to manage multiple social media platforms and meet posting deadlines.

• Willing to work occasionally during evenings, weekends or public holidays when filming is required for special events.

• A portfolio containing previous videos, photographs, social media posts or creative work should be submitted with the application where available.

Remuneration

• Monthly salary of SGD 2,500–4,000, depending on experience, skills and portfolio.

• Additional performance-based commission.

• For instance, commission may be paid on qualifying customer packages directly generated through the employee’s social media content.

• Commission eligibility, customer attribution, payment duration and calculation will be governed by the company’s prevailing commission policy.

社交媒体运营专员

月薪： SGD 2,500–4,000
额外奖励： 对通过员工社交媒体内容成功吸引、并购买符合条件配套的顾客，员工可根据公司佣金制度获得佣金。

职位简介

我们正在招聘一名具备创意及实际操作能力的社交媒体运营专员，负责公司日常社交媒体内容的制作、发布及账号维护，包括小红书、Facebook、Instagram、TikTok、Lemon8及其他合适的平台。

本职位主要负责社交媒体内容制作及持续发布，并非传统的市场营销或广告策划岗位。主要目标是通过稳定、持续及具吸引力的内容，提高公司在网络平台上的曝光度，让更多潜在顾客认识公司的服务。

如顾客通过该员工发布的内容了解公司，并最终购买符合条件的服务配套，员工可根据公司的佣金及顾客来源认定制度，从相关配套中持续获得佣金。

主要工作职责

内容制作

• 策划、拍摄、剪辑及发布短视频、照片、Reels、TikTok视频、限时动态及社交媒体帖文。

• 为小红书、Facebook、Instagram、TikTok、Lemon8及其他相关平台制作内容。

• 拍摄公司日常营运、顾客体验、员工介绍、服务项目、优惠活动及幕后花絮。

• 将日常工作、服务过程及顾客体验转化为容易理解、具有亲和力及适合分享的内容。

• 撰写清晰、有吸引力的中英文标题、文案及说明。

• 根据内容需要出镜，进行服务介绍、员工访问、门店介绍及宣传视频拍摄。

• 在获得同意的情况下，自然及有礼貌地访问顾客和员工。

社交媒体发布及管理

• 按照固定频率，在各个指定平台持续发布内容。

• 制定实际可执行的每周或每月内容计划。

• 根据不同平台的特点，调整视频比例、标题、文案及内容形式。

• 优化标题、标签、封面、发布时间及内容呈现方式。

• 查看及处理基本的评论、私信和社区互动。

• 将顾客投诉、敏感留言或需要进一步处理的问题及时转交管理层。

• 确保所有发布内容准确、合适，并符合公司的品牌形象。

热点追踪及内容优化

• 关注最新社交媒体趋势、热门话题、短视频形式、音乐、网络用语及平台变化。

• 将合适的热门趋势转化为符合公司形象的内容。

• 查看基本内容数据，包括播放量、覆盖人数、互动量、收藏、分享及顾客咨询数量。

• 分析哪些内容能够带来较高曝光或顾客咨询，并提出改善建议。

• 尝试不同的内容形式，以提高账号曝光度及用户互动。

内部协调

• 与门店经理及员工合作，及时拍摄真实、有生活感的内容。

• 合理安排拍摄时间，尽量避免影响门店正常营运及顾客服务。

• 根据需要参与公司活动、路演或外出拍摄。

• 整理及保存视频、照片、素材文件和发布记录。

职位要求

• 持有数码媒体、大众传播、多媒体、传媒、沟通或相关专业文凭者优先，但并非硬性要求。

• 具备相关工作经验及优秀作品集的申请者，可不受学历限制。

• 有社交媒体内容制作、短视频拍摄、视频剪辑或账号管理经验者优先。

• 欢迎具备良好实际操作能力及作品集的应届毕业生申请。

• 熟悉小红书、Facebook、Instagram、TikTok及Lemon8等平台。

• 能够使用手机独立完成短视频拍摄及剪辑。

• 熟悉CapCut、Canva、Adobe Premiere Pro、Final Cut Pro或其他类似软件。

• 具备良好的英文书写及沟通能力。

• 能够使用华语沟通及撰写中文文案者优先，因为本职位需要制作双语内容，并管理中文社交媒体平台。

• 不抗拒出镜，能够自然地与顾客及员工沟通。

• 了解社交媒体趋势、内容风格及用户喜好。

• 熟悉AI辅助内容制作工具者优先。

• 有创意、负责任、有条理，并能够独立完成工作。

• 能够同时管理多个社交媒体平台，并按时完成内容发布。

• 如特别活动需要拍摄，愿意偶尔于晚上、周末或公共假期工作。

• 申请时建议附上过往短视频、照片、社交媒体帖文或其他创意作品。

薪酬及佣金

• 月薪SGD 2,500–4,000，具体金额将根据工作经验、实际能力及作品集决定。

• 另设与业绩相关的佣金奖励。

• 例如，对于能够确认是通过员工社交媒体内容直接吸引，并购买符合条件配套的顾客，公司可支付佣金。

• 佣金资格、顾客来源认定方式、支付期限及计算方式，将以公司当时实行的佣金政策为准。