Social Specialist

About Ogilvy  

Ogilvy, part of WPP, has been creating impact for brands through iconic, culture-changing, value-driving ideas since the company was founded by David Ogilvy 75 years ago. It builds on that rich legacy through Borderless Creativity – innovating at the intersections of its advertising, public relations, relationship design, consulting, and health capabilities with experts collaborating seamlessly across over 120 offices in nearly 90 countries. Ogilvy currently ranks as the #1 global agency network for creative excellence and effectiveness by WARC, signifying its ability to deliver creative solutions that drive unreasonable impact for clients and communities. Ogilvy is a WPP company (NYSE: WPP). For more information, visit Ogilvy.com, and follow us on LinkedIn, X, Instagram, and Facebook.

About the Role
This is a support and creative hybrid role in transforming TCCC’s social work in Singapore (main market) and Malaysia by nurturing community engagement through social responses and collaboration of brand’s social pages and others. At the same time, they will be the key eyes and ears on what’s happening in culture, from trends down to community conversations.

What You'll Do
Community Management + Publishing + Trend & Issue Spotting + Reporting assistance + Social content ideation and creation.

• The subject matter expert when it comes to developing & engaging communities through social 1:1 engagements + conversation
• They build relationships in a way that other channels cannot. Surprising fans, followers and fandom with a token of appreciation is another way to build stronger relationships.
• Fans are constantly posting about our brands. They will engage with them beyond our (TCCC) social pages and identifies the best opportunities to feature them on our owned channels.
• They are quick to spot potential trends and issues in the market and sharing it back to the right stakeholders
• Manage the brand’s social pages, from work closely with social strategist and project integrators in assessing and consolidating social content calendar
• Manage social content publishing for brand’s social pages in market through Sprinklr and native social publishing. 
• As a voice for the brand, they will bring the social tone of voice of our brands to life by working with strategy to define the linguistic muse and characteristics of the brand voice and tone.
• On top of helping identify celebrities and influencers that are talking about our brands, they will find innovative ways to engage with them and take their relationship with our brands to the next level of advocacy.
• Support social listening and reporting, especially around cultural trends, brand social page’s performance, and even insights about the brand’s top fans, commonly asked questions, conversation themes, etc. This task includes collaborating with social data analysts and utilizing social tools such as Sprinklr and native platforms analytics.
• Know social (platforms, specs, trends) without needed a listening report or a reminder of best practices from Meta and TikTok – they know these things intuitively
• Use their knowledge and experience of trending social media content to ideate and plan for ideas for social media execution