Strategist

About Factor and Virtusa:

Factor is a digital creative agency and a Subsidiary of Virtusa, founded in sunny Oakland, California, with a client

roster including Google, Brex, Coinbase, Waymo, Shopify, and more. Our shop was

founded in 2013 by two creative directors who sought to build an agency run by

creatives, with a singular focus on stunning creative work.

From our humble beginnings — two creatives at a kitchen table — we’ve grown into a

150-person team that designs beautiful interactive experiences and marketing

campaigns for a vast range of brands including Google Photos, Google Maps, and

many more. We’ve built a highly diverse, inclusive, nonhierarchical culture where people

are valued and celebrated, work-life balance is respected and egos are left at the door.

In July 2023, we joined forces with Virtusa, a leading global technology services

provider trusted by a wide range of Fortune 100 companies. The blend of our creative

expertise and Virtusa’s engineering capabilities now allow us to offer truly integrated

marketing solutions to our clients.

About the Role

We’re looking for a collaborative, data-driven, creative thought leader with great

human and business instincts to work as a Strategist embedded with our client,

Google, based in Singapore. As a Strategist, you will collaborate across teams to create

inspiring, one-of-a-kind campaigns, programs, and experiences for high-profile brand

moments. You will help find new ways to make the Google Cloud brands and its

products more tangible, human, trustworthy, and enjoyable.

You’ll work with a range of internal and external partners to craft brand stories and

strategies that captivate the hearts and minds of our B2B customers, writing narratives

that bridge the gap between data and storytelling. You’re a strategic thinker and a

collaborative doer who thrives on the cutting edge, with a passion for creative

excellence.

This role is based in Singapore, working 2-3 days per week in the client's office.

What You’ll be Doing (including but not limited to):

● Lead strategic thinking and problem solving for Cloud campaigns, executing

breakthrough B2B strategies for JAPAC markets, including India, Australia,

Southeast Asia, and Japan

● Develop an insight and turn it into a tangible strategy for a big idea, rooted in a

business problem.

● Help translate and frame global (US) product documentation, playbooks, and

briefs for local market nuances.

● Work closely with the creative team to help keep their ideas on strategy.

● Write insight-led creative briefs to help inspire breakthrough creative concepts

across a wide-range of marketing activities, including campaigns, programs,

events, and experiences.

● Leverage AI tools to innovate the strategic process, including research, persona

generation, and storytelling.

● Act as the team expert on B2B target personas to help the team evaluate

creative concepts and drive differentiation.

● Analyze the competitive landscape and identify trends (industry and media) and

opportunities that could optimize current and future work.

● Partner with the internal Insights & Analytics team and Media Lab to define

measurement loops that prove campaign impact and ensure successful

programs are Anniversaried

● Help sell ideas through the quality of your thinking, presentation skills,

relationship-building abilities, and enthusiasm for our vision.

● Continuously learn about the rapidly evolving Cloud and AI product roadmap.

● Collaborate with cross-functional teams (creative, production, media, product

marketing, and executives) and external partners and agencies to take insights

and ideas from conception to realization.

Qualifications

● 10-15+ years of experience in Creative Strategy or Brand Planner roles at top-tier

advertising agencies, within the JAPAC region, is an absolute must.

● Demonstrated tech expertise, with a proven ability to apply 'consumer-grade'

storytelling to complex audiences while preserving product gravitas.

● Strong portfolio of campaign work for well-known brands and ad campaigns.

● Proven ability to distill complex strategies into succinct, clear, single-minded

creative ideas and insights.

● Experience writing compelling creative briefs and presenting to creative teams.

● Deep understanding of trends and culture with an understanding of how to link

trends and customer knowledge with campaign work and communication

strategies.

● Ability to analyze data, customer perceptions, product truths, and synthesize

into insights and strategic points of view to inform creative development.

● Experience working cross-functionally: comfortable and effective at working

with designers, writers, producers, marketers, operations, product managers,

and executives.

● Must be an autonomous self-starter with strong self-motivation to prioritize

workload, manage competing demands, and meet project deadlines.

● Must be fluent in English with excellent verbal and written communication and

presentation skills.

● Strong executive presence and experience interfacing with senior leaders.

NOTE: This job description is not intended to be all-inclusive. Employee may perform

other related duties to meet the ongoing needs of the agency.