User Acquisition (UA) Manager

We are looking for a User Acquisition (UA) Manager or Performance Marketing Manager who can look into user acquisition and brand awareness.

Responsibilities

• Create and implement innovative marketing strategy and use marketing tools to implement various campaigns.
• Conduct data analysis and make decisions accordingly to make acquisitions.
• Managing budgets and campaigns across all digital channels to drive strong return on investment.
• Ensuring successful planning, execution, optimization for key traffic KPIs via paid, organic & own media channels.
• Identifying and testing new channels to continue to meet or exceed established critical metrics.
• Working closely with the management to share funnel conversion improvement ideas, feedback & present results.

Requirements

• Experience: 2-5 years of experience in gaming industry.
• Manage performance marketing channels and campaigns.
• Solid expertise in campaign and channel analysis and reporting, including Google Analytics experience.
• Possess excellent analytical skills and leverage data, metric, analytics and consumer behaviour trends to drive actionable insights & recommendations.
• Goal-oriented individual and have excellent communication skills.