APAC Comms and Public Affairs Manager

Key Responsibilities

Regional Media Relations & Outreach, PR Support

• Draft, refine, and localise press releases, briefing notes, pitches, and Q&A statements.
• Coordinate regional PR calendars covering product launches, new markets, cultural exhibitions, and key brand moments, working closely with in-market PR teams to align messages/timelines/deliverables
• Support proactive pitching across lifestyle, F&B, business, travel, culture, and mainstream media.
• Manage day-to-day media enquiries with professionalism and timely responses.
• Build and maintain strong relationships with media across priority markets.
• Support media preview events, grand openings, interviews, and press trips where required.
• Travel to key markets when needed to support events and meetings
• Support monitoring and reporting across multiple markets with insights (not just by clipping count)
• Work with cross-functional teams (Marketing, R&D, Ops, HR etc) to gather accurate information for media materials.

PR Operations & Reporting

• Prepare weekly PR performance reports for APAC leadership.
• Manage press release dissemination, media lists, and PR administrative tasks.
• Track budgets and agency hours where relevant.
• Support event logistics, RSVPs, media gifting, and asset preparation when required.

Issues Management & Governance - PR and Government Relations

• Assist in preparing holding statements, FAQs, and reactive responses.
• Support risk assessments on campaign ideas, partnerships, and country-specific sensitivities.
• Help maintain PR SOPs and ensure markets adhere to brand and comms guidelines.

Government and Public Affairs

• Assist with stakeholder mapping research and information organization
• Possess a keen sense of mitigating regulatory vulnerabilities and risks
• Track regulatory movements, key updates across the region
• Coordinate government and industry association related events, visits when necessary
• Work closely with country teams to support government communications needs when needed

Qualifications & Experience

• 6-8 years of PR, Policy Communications or Government Affairs experience
• Prior experience handling multiple markets or regional stakeholders is a strong advantage (but not required).
• Strong writer with the ability to draft clear, concise press materials.
• Comfortable interacting with journalists, agencies, governments, and external partners.
• Skilled in managing multiple deadlines in a fast-paced, high-growth environment.
• Experience working with PR agencies (managing or coordinating) is a plus.
• Basic crisis/issue management experience is a plus.
• Fluent in English; additional Asian languages a plus (Bahasa Malaysia/Indonesia, Thai, Mandarin, Korean).
• Willingness to travel for work when required.

Personal Attributes

• Highly organised, reliable, and detail-oriented.
• The ability to make judgement calls in a calm manner in times of crisis or short-turnaround timeframes
• Independent and resourceful — able to handle day-to-day tasks with minimal supervision.
• Strong sense of accountability and follow-through.
• Flexible and adaptable to rapid changes.
• Strong sense of cultural sensitivity, especially when working across regional markets.
• A genuine team player with a collaborative mindset.