APAC Consumer Business Insights & Analytics (CBIA) Activation Lead

Welcome to Haleon. We’re a purpose-driven, world-class consumer company putting everyday health in the hands of millions. In just three years since our launch, we’ve grown, evolved and are now entering an exciting new chapter – one filled with bold ambitions and enormous opportunity.

Our trusted portfolio of brands – including Sensodyne®, Panadol®, Advil®, Voltaren®, Theraflu®, Otrivin®, and Centrum® – lead in resilient and growing categories. What sets us apart is our unique blend of deep human understanding and trusted science.

Now it’s time to fully realise the full potential of our business and our people. We do this through our Win as One strategy. It puts our purpose – to deliver better everyday health with humanity – at the heart of everything we do. It unites us, inspires us, and challenges us to be better every day, driven by our agile, performance-focused culture.

About the role

The APAC Operating Unit (OU) Market Activation Lead role is a critical role ensuring the OU remains closely connected to our consumer, shopper and customer at across APAC. The role will act as a critical link point between the OU and the Cluster in key areas.

A day in the life

Key responsibilities

• Taking OU insights and analytics and driving relevancy and applicability deep into across APAC OU to support the growth agenda
• Drive the key cross category growth priorities via consumer and shopper understanding in the Cluster (e.g. Healthy aging, Liquids, Dcommerce)
• Support the category OU Consumer Business Insights & Analytics (CBIA) team to execute research and consumer understanding across the cluster with excellence
• Responsibility for working alongside enterprise colleagues across the clusters to understand performance drivers, partner on strategically critical customer projects
• Shaping and driving shopper and consumer related insight projects linked to relevant local brands
• Partner with Cluster Leadership Teams to ensure Consumer First Always mindset is fully embedded in driving the growth agenda across cluster
• Manage a Team of 3 Direct Reports across cluster to deliver the overall objectives

Your areas of knowledge and expertise that matter most for this role

Qualifications and skills

Essential

• Significant Insight and consumer understanding of research tools across communication. Innovation, shopper etc. Working knowledge of Analytical Capabilities including MMM, Price Elasticity and AI Capabilities is an added advantage
• Ability to work in a matrix environment and manage changing priorities in an efficient way
• Strong influencing skills at senior stakeholder level
• Strong commercial understanding
• Strong experience of Shopper & Consumer Insight and demonstrated ability to impact growth
• Ability to drive transformation agenda on large scale to support Growth ambition

Preferred Qualifications:

• Strong influential skills as the person needs to engage with senior stakeholders in OUs and Functions frequently
• Ability to enable and drive change – resilience and tenacity

 Job Posting End Date

Equal Opportunities

Haleon are committed to mobilising our purpose in a way that represents the diverse consumers and communities who rely on our brands every day. It guides us in creating an inclusive culture, where different backgrounds and views are valued and respected – all in support of understanding and best serving the needs of our consumers and unleashing the full potential of our people. It’s important to us that Haleon is a place where all our employees feel they truly belong.

During the application process, we may ask you to share some personal information, which is entirely voluntary. This information ensures we meet certain regulatory and reporting obligations and supports the development, refinement, and execution of our inclusion and belonging programmes that are open to all Haleon employees. 

The personal information you provide will be kept confidential, used only for legitimate business purposes, and will never be used in making any employment decisions, including hiring decisions.

Adjustment or Accommodations Request

If you require a reasonable adjustment or accommodation or other assistance to apply for a job at Haleon at any stage of the application process, please let your recruiter know by providing them with a description of specific adjustments you are requesting. We’ll provide all reasonable adjustments to support you throughout the recruitment process and treat all information you provide us in confidence. 

Note to candidates

The Haleon recruitment team will contact you using a Haleon email account (@haleon.com). If you are not sure whether the email you received is from Haleon, please get in touch.