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APAC Marketing Manager

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Job Description - APAC Marketing Manager

We are hiring an APAC Marketing Manager to lead regional marketing efforts for a global leader in NDT solutions. This role demands expertise in campaign strategy, events management, and distributor partnerships, with a deep understanding of industrial/technical markets and regulatory environments and marketing channels across APAC.Key Responsibilities
1. Regional Marketing Strategy & Campaign Management
  • Develop campaigns to promote NDT products/services.
  • Craft messaging that highlights compliance, safety, and ROI for targeted groups.
  • Leverage industry trends (e.g., automation in NDT, predictive maintenance) to position the company as a thought leader.)
2. Events Management
  • Plan technical workshops, trade shows and webinars.
  • Coordinate live demos of NDT equipment and software to drive lead generation.
  • Ensure adherence to industry regulations during event executions.
3. Distributor & Partner Relationship Management
  • Train and support distributors on marketing assets via Partner Portal and regular communications after alignment with country managers.
  • Collaborate on co-branded campaigns to showcase NDT solutions in action.
  • Monitor distributor performance and align incentives with regional sales goals.
4. Content & Digital Marketing
  • Oversee creation of technical content (e.g., videos, infographics) using Adobe tools (Premiere Pro, Photoshop, Illustrator, Indesign, etc.) and Canva, CapCut, etc.
  • Support global digital head to optimize SEO/SEM for regional industrial keywords.
  • Proficient with HubSpot and CRM tools to create campaign packages and workflows.
  • Provide up to date contents to Global Content Manager for social media campaigns.
  • Strong partnership with global team to offer local insights.
5. Budget & Compliance
  • Allocate budgets for technical campaigns, ensuring compliance with industry specific financial regulations.
  • Track KPIs such as lead quality, distributor engagement, and campaign-driven sales pipeline growth.
Qualifications
Education:
  • Bachelor’s degree in Marketing, Media, Visual Design, Engineering, or Industrial Technology; multilingual for Japanese and Korean are a strong plus.
Experience:
  • 5-8 years in B2B marketing, preferably in industrial technology, or machinery.
  • Proven success in B2B marketing assets creations.
  • Experience working with distributors in APAC’s industrial sectors.
  • Strong team player with global environment.
Skills:
  • Proficiency in Creative Suite (Adobe Premiere Pro, Photoshop, Indesign, Canva, etc.) for creating technical videos, brochures, and demo materials.
  • Familiarity with B2B marketing standards and experienced with HubSpot and CRM.
  • Ability to translate complex technical specs into compelling marketing collateral.
  • Fluency in English; Mandarin or Japanese or Korean proficiency is highly preferred for engaging APAC stakeholders
Original job APAC Marketing Manager posted on GrabJobs ©. To flag any issues with this job please use the Report Job button on GrabJobs.
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