Area Sales Manager

With over 140 years of Swiss engineering heritage, Sécheron Hasler Group is a global leader in high-power electrical and electronic equipment. Our solutions power railways, renewable energy, DC and AC networks, and industrial systems worldwide trusted for their precision, reliability, and innovation.

At the heart of modern rail infrastructure, our Traction Power Systems unit delivers cutting-edge DC and AC traction substations, protection systems, power conversion and digital monitoring solutions. Join us to shape the future of sustainable mobility with technology that keeps cities and countries moving. For the expansion of our team, we are seeking to hire in our new entity in Singapore a dynamic and motivated Area Sales Manager.

Main tasks

• Maintain excellent knowledge of products and systems.
• Seek out new opportunities in DC & AC traction & power systems, existing and new
• customers in rail & mining businesses: transit, urban transport authorities (railways,
• metro, tramway etc.) and mine industry, on international markets.
• Develop support activities for Sécheron Singapore PTE Ltd with a focus on DC
• traction power systems and services for metro networks; leverage Sécheron’s 140
• years of expertise in DC traction power worldwide. Promote Sécheron’s
• technologies, products, and systems across Southeast Asia to transit authorities,
• engineering firms, and installation contractors.
• Prepare and promote service offerings to enhance the DC power experience of
• operators already using Sécheron products in Southeast Asia.
• Promotion, Bid Preparation, Tendering and Acquisition actions according to the
• strategy, budget, action plan and special instructions established by the Head of
• Sales & Marketing and/or requested by Clients and Partners on the market.
• Analyze technical specifications for electrification projects and prepare technical and
• commercial proposals for traction and power systems. Work closely with the
• Sécheron design office and technical team to prepare quotations, including pricing,
• compliance matrices, and offer reviews.
• Present and negotiate proposals with customers and potential partners.
• Lead the development of technical and commercial offers through to contract
• signature.
• Manage existing customer relationships to maintain and grow current business.
• Meet, or exceed annual budgeted sales goals.
• Contract review with the project manager and participation to the KOM with the
• client. Involvement on commercial topic during project execution.
• Coordinate small projects or service contracts, including technical clarifications with
• the technical team, scheduling, and organizing site support (installation, testing &
• commissioning, start-up, and training).

• Technical degree in electrical engineering or similar.
• Business travel: 20-30% / Up to 2 weeks per trip.
• Working during engineering hours if necessary.
• Flexibility on working hours to attend remote meetings with Europe when needed.
• Railway experience is a plus.

We foster flat hierarchies and direct communication, enabling quick decisions and strong collaboration across all levels. You’ll be trusted with real responsibility and encouraged to take initiative, with plenty of opportunities to grow both personally and professionally.