Asia Digital Marketing Executive/Senior Executive (US MNC)

Responsibilities

• Work with Brand Manager to develop and implement digital marketing strategies that align with the company’s overall marketing goals
• Assist with the setup and management of AI marketing tool that can help to monitor, analyze, and report on key performance metrics, providing insights and recommendations for continuous improvement 
• Utilize AI-driven analytics tools to gather insights and produce comprehensive digital reports, providing valuable data on social media performance, content effectiveness, audience engagement, and campaign ROI
• Work with Brand Manager and local marketing teams to monitor the performance of social media platforms and generate content that align with the company’s overall marketing goals
• Research, analyse and present new and fresh ways to approach and execute content that would appeal to the target audience
• Website Optimization

Requirements

• Highly Adept in Adobe Photoshop, Illustrator, Premiere Pro/Final Cut and/or other photo and video editing applications 
• Strong proficiency with the use of Google Analytics GA4 for reporting 
• Strong executional writing skills to adapt creative ideas into executional contents 
• Fair understanding of the usage of AI tools that could enhance daily work efficiency in marketing 
• Verse in content creation for Social Media channels like Instagram, TikTok, Facebook • Fair knowledge of social media best practices and trends