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Assistant Customer Business Development Manager

icon building Company : Magnum Icc Sg
icon briefcase Job Type : Full Time

Number of Applicants

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Job Description - Assistant Customer Business Development Manager

Life tastes better with ice cream

With 19.000 expert ice cream colleagues and iconic brands like Wall’s, Cornetto and Ben & Jerry’s, loved in 76 countries, we are the world’s largest Ice Cream company leading the industry.

We create iconic ice cream brands that are part of everyday life, bringing moments of joy to millions of people around the world. Everybody loves ice cream. And as the world’s biggest pure‑play ice cream company, we have the scale and ambition to make a real difference.

What truly sets us apart is how we work.

We move fast and keep things simple. We turn ideas into action, trust people to take ownership, and work as one team to win together with integrity. Our culture is high‑performance, collaborative and focused on getting things done.

We’re curious and ready for what’s next. We embrace digital, use data to make better decisions, and keep learning, including how AI can help us work smarter and serve consumers better.

The role

You will develop and execute the Customer Business Plan to drive sustainable growth. The role is responsible for achieving sales targets (Net Invoice Value and Turnover), driving market share, and flawlessly executing brand and category strategies within the assigned customer accounts.

What you'll be responsible for

Strategic Planning & Business Execution

  • Execute the Customer Business Plan: Lead end-to-end implementation of Customer JBP for IC Category, reporting directly to Head of Sales.
  • Cross-Functional Collaboration: Partner closely with customers and operation team to deliver business plans. Collaborate with CSP / Shopper Marketing and Brand Team to build account-specific activation plans.
  • Performance Monitoring: Track and analyze customer sales performance. Actively work on business recovery plans to address business loss
  • Strategy Execution: Secure market leadership by successfully landing category strategies at operation level

Promotional & Investment Management:

  • Develop Integrated Promo Plans: Develop and implement the customer promo plan (incl. selling the plan at the customer) and managing promo investments
  • Optimize Commercial Spending: Oversee promotional budgets, ensuring all Optimizing Promotional Sell Out (OPSO) inputs are completed accurately and on schedule.
  • Maximize Investment Levels: Strategically manage customer investments to maximize ROI for every promotion spent

Negotiation & Commercial Alignment:

  • Close Commercial Deals: Negotiate promotional plans, including promo investment and strategic counterparts in strict alignment with TMICC category strategy.
  • Contract Accountability: Deliver agreed-upon commercial plans and actively track fulfilment of mutual commitments set in TTA agreements & JBP alignment

Team Leadership & Advocacy:

  • Perfect Execution: Establish clear, actionable objectives and deliverables for Merchandiser Sales Team to ensure great execution.
  • Brand Diplomacy: Serve as an active ambassador for TMICC to maintain "Top of Mind" status and strengthen long-term relationships with customers.
  • Enterprise-First Mindset: Participate actively in internal TMICC meetings. Actively practice 5i approach (Issue, Information, Insight, Implication & Implementation)

We're looking for someone who

  • Has around 3 years of experience in sales and can operate confidently in FMCG Modern Trade environment
  • Thinks end-to-end and takes ownerships for results
  • Is comfortable working in a fast-moving, evolving organisation
  • Values collaboration, clarity and low-ego ways of working

#TMICC

Why join us?

This is a place for people who are passionate about ice cream and are growth obsessed - both for the business and for themselves. People who act like an owner and drive our business end-to-end. People who are driven by success to deliver more than we ever thought we could! 

You’ll thrive here if you value an inclusive culture, with low ego and hierarchy - and if you’re excited to continuously learn and challenge how we work, using digital, data, and new thinking to push us forward.

- Roles with real accountability and visible impact
- Free to move fast, experiment and challenge how things are done
- Continuous learning and development as the business grows
- Reward linked to performance and contribution.

Your career here is shaped by what you deliver, as you work across functions and markets and grow with the business.

Ready to build the future of Ice Cream?

If this sounds like the place where you'd thrive, we'd love to hear from you. Apply online and share your CV. We'll review your application and be in touch with the next steps. 

If you are an individual with a disability and require assistance at any time during our recruitment process, please let your Talent Acquisition Partner know.

Additional information

The Magnum Ice Cream Company is an Equal Opportunity Employer. We embrace diversity and are committed to creating an inclusive environment where everyone can do their best work regardless of age, disability, gender identity, race, religion, sexual orientation, or any other protected characteristic. We encourage people with all backgrounds to apply including Aboriginal and Torres Strait Islander Peoples, and Māori and Pacific Peoples.

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