Assistant Digital Marketing Manager - Room for Advancement

At Absolute, we stand for love, family and diversity. Built on the foundation of supporting personal growth - physically, mentally and emotionally - Absolute is the place where change begins. We are always looking for dynamic individuals who would like to inject their creative flair into the fitness & wellness industry!

If you are passionate about creating captivating and interactive content, this could be the place for you! 

Responsibilities
 

• Implement APAC Paid Digital Marketing Campaigns: Collaborate with the HK and Singapore marketing teams to create comprehensive digital marketing plans aligned with business objectives, ensuring integration with overall marketing strategies.
• Creation and Management: Produce engaging and relevant content for various digital channels, including social media and websites
• Media Management: Co-manage company profiles on social media platforms (e.g. Facebook, Instagram) to increase brand visibility, engagement, and follower growth. Create and schedule compelling posts, monitor social media analytics, and respond to audience interactions.
• Optimization and Analytics: Regularly update website content and optimise user experience to drive conversion rates and improve site performance. Utilise web analytics tools (e.g., Google Analytics) to track website traffic, user behaviour, and campaign effectiveness.
• Engine Optimization (SEO): Conduct keyword research, optimise website content, and implement SEO best practices to improve organic search rankings and drive quality traffic.
• Advertising Campaigns: Optimise paid advertising campaigns across platforms with agency. Monitor campaign performance, analyse metrics, and adjust strategies as needed to maximize ROI.
• Trends and Innovation: Stay updated on industry trends, emerging technologies, and digital marketing innovations. Identify opportunities for improvement and recommend new strategies or tactics to enhance digital marketing efforts.

Skills & Attributes

• Self-starter with a passion for digital marketing and content creation
• Team Collaboration: Clear and effective communication skills to convey ideas, collaborating with cross-functional team members, and engaging with audiences across various digital platforms.
• Passion for people - both the team and community.
• Assist Assistant General Manager with the leading of the Marketing team - to guide, inspire, problem-solve and analyse growth.
• A creative mindset to craft compelling messages and visuals that resonate with target audiences to differentiate the Absolute brand. Creative thinker with a passion for innovation and continuous improvement.
• Adaptable and open to learning new skills, tools, and strategies to stay ahead of industry changes and maintain effectiveness in this role.
• Constant drive to understand our target audience and their needs for developing effective digital marketing campaigns.
• Comfortable working with analytics tools, identifying trends, and extracting insights to improve campaign effectiveness and ROI.
• Detail and setting high standards: Ensuring accuracy in content creation, campaign setup, and data analysis to maintain the quality and consistency of marketing efforts.

REQUIREMENTS:

• Diploma/Degree in Communications, Marketing or related field and/or min. 3 years experience in Marketing or related position
• Able to utilise design tools such as Adobe Photoshop, Illustrator and Canva
• Bonus if you are familiar with video editing tools such as Final Cut Pro or any other editing software
• Have a passion for nice things! Keen eye for design and detail - meticulousness is key
• Able to work independently and take constructive feedback; work well with a team