Assistant Manager, Brand Management, APEC (Select & Midscale Brands)

JOB SUMMARY

• Support the execution of Select Service and Midscale brand strategies, initiatives, and standards across APEC. 


• Partner with regional, area, and hotel teams to drive consistent brand delivery, operational excellence, and guest experience. 


• Drive brand operations through the development, governance, and continuous enhancement of brand and hotel standards, partnering with hotel teams to ensure brand compliance and operational readiness.


• Contribute to multi-brand projects, activations, communications, and stakeholder engagement initiatives. 


• Ensure brands remain clearly differentiated through distinct positioning, products, experiences, and standards. 


• Collaborate cross-functionally to deliver brand-aligned solutions and support strategic priorities. 


• Facilitate training and communications to strengthen understanding of brand standards, positioning, and programs.

SCOPE
Responsible for the management of Select and Midscale brands; as determined by the Director

• Key project facilitation and integration across APEC


• Support Liaison between global/continent Brand and regional operations 

CANDIDATE PROFILE 
Education and Experience 

• Prior hotel operations experience is strongly preferred 


• Three or more years of property‑level experience is an advantage.


• Exposure to working with multiple hotel brands is beneficial.


• Experience coordinating projects to ensure work is delivered on time and within budget


• Hands‑on experience supporting projects with agencies, vendors, or strategic partners. 


• Strong presentation and communication skills, with the ability to help develop clear, compelling presentations. 


• Proven ability to work effectively with cross‑functional teams to support business priorities. 


• Demonstrated capability to support complex projects from planning through successful execution. 


• Ability to problem‑solve, think creatively, and help drive speed‑to‑market solutions. 


• Strong organizational skills, with the ability to manage multiple projects at once and work under tight timelines. 


• Experience collaborating with teams, vendors, or customers in remote locations or across multiple time zones. 


• Strong team player who can build relationships and collaborate across disciplines. 


• English proficiency required; proficiency in another Asian language (written and spoken) is strongly preferred.

CORE WORK ACTIVITIES 

Managing Projects and Priorities

 

• Execute assigned components of the brand team’s priorities and deliver expected outcomes independently. 


• Ensure all presentations and materials reflect the brand tone of voice with clear, concise, and compelling writing. 


• Collaborate with team members and provide support when needed to help complete assignments on time. . 


• Apply creative and practical thinking to help develop, plan, and implement new brand programs or initiatives. 


• Recommend improvements to strengthen the effectiveness of existing processes or programs.


• Understand and help meet the needs of key stakeholders involved in brand management work. 


• Support the achievement of performance, budget, and team goals.

Operations & Culture

 

• Manage regular communication on brand operations updates and brand standards for the field and hotels. 


• Work closely with properties and regional/area operations teams to support consistent implementation of brand standards, procedures, and programs. 


• Coordinate and share brand updates and brand education with hotel and above-property teams. 

Brand Strategy & Planning

• Assist in communicating brand strategy, product positioning, and implementation guidance across teams. 


• Support the dissemination of brand standards to Brand Management Leaders, GMs, Operations Leaders, and other audiences. 


• Act as a brand standards advocate, helping reinforce compliance across the continent.

 Brand Performance & Development

 

• Support the rollout of global brand operation strategies while ensuring alignment with APEC and market-specific needs. 


• Assist with the localization and implementation of new brand initiatives in APEC. 


• Partners with brand leads and operations team to ensure on-brand products and guest journey elements are delivered. 


• Monitor brand performance indicators (e.g., guestVoice, MI Healthcheck) and work with cross-functional teams to recommend follow-up actions aligned with brand and continent goals.

Operations & Culture

 

• Manage regular communication on brand operations updates and brand standards for the field and hotels. 


• Work closely with properties and regional/area operations teams to support consistent implementation of brand standards, procedures, and programs. 


• Coordinate and share brand updates and brand education with hotel and above-property teams. 


• Support onboarding processes and scheduling for General Managers and key stakeholders.

Style & Design

• Provide support and guidance on operational design aspects tied to the branded guest journey (e.g., sensory elements, look books). 


• Engage with ADOPS, Regional Operations Leaders, and hotel teams to support execution.

MANAGEMENT COMPETENCIES 

Leadership

• Adaptability - Maintains performance level under pressure or when experiencing changes or challenges in the workplace.


• Communication - Conveys information and ideas to others in a convincing and engaging manner through a variety of methods.


• Problem Solving and Decision Making - Identifies and understands issues, problems, and opportunities; obtains and compares information from different sources to draw conclusions, develops and evaluates alternatives and solutions, solves problems, and chooses a course of action.


• Professional Demeanor - Exhibits behavioral styles that convey confidence and command respect from others; makes a good first impression and represents the company in alignment with its values.

Managing Execution

• Building and Contributing to Teams - Participates as a member of a team to move toward the completion of common goals while fostering cohesion and collaboration among team members.


• Driving for Results - Sets high standards of performance for self and/or others; assumes responsibility for work objectives; initiates, focuses, and monitors the efforts of self and/or others toward the accomplishment goals; proactively takes action and goes beyond what is required.


• Planning and Organizing - Gathers information and resources required to set a plan of action for self and/or others; prioritizes and arranges work requirements to accomplish goals and ensure work is completed.

Building Relationships

• Coworker Relationships - Interacts with others in a way that builds openness, trust, and confidence in the pursuit of organizational goals and lasting relationships.


• Customer Relationships - Develops and sustains relationships based on an understanding of customer/stakeholder needs and actions consistent with the company’s service standards.


• Global Mindset - Supports employees and business partners with diverse styles, abilities, motivations, and/or cultural perspectives; utilizes differences to drive innovation, engagement and enhance business results; and ensures employees are given the opportunity to contribute to their full potential.

Learning and Applying Professional Expertise

• Applied Learning - Seeks and makes the most of learning opportunities to improve performance of self and/or others.


• Business Acumen - Understands and utilizes business information to manage everyday operations and generate innovative solutions to approach business and administrative challenges.


• Technical Acumen - Understands and utilizes professional skills and knowledge in a specific functional area to conduct and manage everyday business operations and generate innovative solutions to approach function-specific work challenges.


• Brand Management -The ability to generate brand strategies that create brand recognition and differentiation and ultimately have a positive impact on customer relationships and business profitability.


• Proficiency in basic computer skills is a prerequisite, with a demonstrated technical acumen in project management being highly desirable.


• Exceptional communication and interpersonal skills, enabling effective collaboration and seamless liaison with diverse stakeholders.