Plan and run generative and evaluative research (interviews, usability tests, field studies) to uncover real user problems.
Synthesise insights into clear findings that shape product direction and validate or challenge assumptions.
Lead design on cross-functional teams, from concept to high-fidelity, with a systems-thinking mindset and scalability in mind.
Craft workflows, wireframes, prototypes, and high-fidelity designs that align teams around a coherent user experience.
Design and run co-creation workshops: journey mapping, design studios, critiques with clients and mixed stakeholder groups.
Present work to senior leadership; facilitate alignment sessions that drive decisions..
Coach client designers through daily pairing; tailor enablement to individual strengths, gaps, and learning styles.
Create psychological safety for teams to experiment, give constructive feedback, and continuously raise design craft.
Requirements
Experience: 8+ years across the full design lifecycle User Centred Design mindset with experience in: user research, interaction design, visual design, prototyping, and post-launch iteration in a consultancy or client-facing context.
Coaching: Proven experience enabling designers through pairing, workshops, or formal mentorship programs.
Tools: Expert in Figma; proficient with prototyping tools and collaborative platforms; able to build and maintain design systems.
Methods: Design Thinking, JTBD, Service Design, WCAG / inclusive design principles; evidence-based approach balancing qualitative and quantitative measures.
Mindset: Empathy, User advocate; intellectually humble enough to kill your own designs when research points elsewhere; thrives in ambiguous consultancy environments.
Bonus: Familiarity with SG Gov Design System (SGDS), SHIP-HATS, or prior work with Singapore Government agencies.
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