Associate Director, AI Acceleration & COE

An empowering career at Singtel begins with a Hello. Our purpose, to Empower Every Generation, connects people to the possibilities they need to excel. Every "hello" at Singtel opens doors to new initiatives, growth, and BIG possibilities that takes your career to new heights. So, when you say hello to us, you are really empowered to say…“Hello BIG Possibilities”.

Be a Part of Something BIG!

Singtel Group is seeking a strategic and technically proficient Associate Director to accelerate AI adoption across Singtel Group. This role is ideal for someone with around 8-10 years of experience in AI and/or data analytics.

The successful candidate will 

• Continually refine Singtel Group AI Strategy, Roadmap and Playbook that business units actively use


• Establish a robust KPI and value-tracking system that gives leadership visibility into AI impact


• Create a strong Group AI narrative, including a well-received newsletter and consistent communications


• Help Singtel stay ahead of AI trends


• Build strong alignment with senior stakeholders

Make an Impact by

AI Strategy, Roadmap & Playbook

• Continually refine the Group AI Strategy and multi-year roadmap, in line with Group and operating companies’ business priorities.


• Translate the strategy into a practical Group AI Playbook


• Ensure the strategy and playbook are regularly updated based on lessons from projects, technology developments and market trends.

AI KPIs & Value Tracking

• Define common AI KPIs and value frameworks


• Track and report Group AI performance, analyse results, and surface insights

Communications & Engagement

• Shape the Group AI narrative and communicate via different channels e.g. Group AI newsletter

AI Innovation Series

• Conduct sensing – market/competitor scans, internal interviews, partner insights to identify thematic focus


• Develop Theme Insight Packs that summarise trends, opportunities, risks and implications


• Conduct joint learning sessions with technology providers and experts for Singtel Group of companies


• Establish approach and options for the theme

AI Seed Fund

• Conduct proposal evaluation sessions to select meritorious projects


• Administer funding to support proposal


• Track project progress


• Determine follow up actions upon project completion

Skills for Success

• Bachelor’s degree in business, Economics, Engineering, Computer Science, Data/Analytics, or a related field.


• MBA or relevant postgraduate qualification is preferred but not mandatory


• Evidence of continuous learning in AI, digital transformation, strategy, or data (certifications, courses, industry credentials)

• Experience in digital or technology strategy and transformation, with a strong track record of shaping digital or technology strategies and translating them into concrete, actionable plans (roadmaps, programmes, initiatives)

• Experience designing KPIs and value measures, and interpreting performance data to draw meaningful insights and recommendations


• Extensive working knowledge of enterprise AI (use cases, data/AI platforms, AI/GenAI techniques, AI/DA tools, AI policies, risks and governance)


• Strong business acumen and value orientation - Able to link AI initiatives to business value (revenue, productivity, customer, risk)


• Excellent structured and strategic communication skills

• Proven ability to influence and work with senior stakeholders across multiple business units, functions and countries, and navigate diverse priorities and constraints to reach aligned decisions

• Strong analytical and critical thinking skills; able to quickly understand new domains and issues.


• Intellectually flexible – can zoom between big-picture strategy and detailed execution and adjust approach as circumstances change.

Rewards that Go Beyond

• Flexible work arrangements


• Full suite of health and wellness benefits 


• Ongoing training and development programs 


• Internal mobility opportunities

Are you ready to say hello to BIG Possibilities?

Take the leap with Singtel to unlock new opportunities and accelerate your growth. Apply now and start your empowering career!

We are committed to a safe and healthy environment for our employees & customers and will require all prospective employees to be fully vaccinated.