Associate, Strategy & Analytics

We are looking for an Associate, Strategy & Analytics to join our Strategy & Analytics team at Influential. This is an ideal role for a curious, detail-oriented self-starter who’s excited to break into the world of influencer marketing and develop a strong foundation in strategy, audience insights, and performance analysis.

You’ll work closely with cross-functional partners to support the development and execution of influencer campaigns - from surfacing cultural trends to helping connect the dots between audiences, platforms, and performance. The right candidate is motivated, collaborative, and eager to learn in a fast-paced environment where curiosity and initiative are valued.

Roles & Responsibilities

Drive Strategy Through Intelligence

• Support the development of campaign strategies grounded in insights and aligned with client goals


• Surface trends and opportunities using tools like social listening, platform analytics, and audience segmentation


• Help ensure creator strategies reflect cultural trends, audience behaviors, and platform dynamics


• Collaborate with Creative and Creator teams to develop content ideas and storytelling frameworks

Campaign Execution & Performance

• Assist in executing strategic plans across influencer campaigns


• Help interpret campaign performance and contribute to reporting and optimization


• Support the post-campaign recap process, helping translate results into clear, actionable insights
  
  

Tools & Collaboration

• Learn and apply tools such as GWI, Netbase, and audience survey platforms to support strategy development


• Work cross-functionally to support strategic planning, creative brief development, and insights storytelling


• Stay plugged into emerging platform features, influencer trends, and digital behaviors that impact our work
  
  

Who You Are

• Bachelor’s degree or equivalent experience


• 1+ years experience in an agency, consulting, or marketing environment preferred


• Enthusiastic about social media, digital culture, and influencer marketing


• Organized, detail-oriented, and comfortable managing multiple tasks at once


• Self-motivated, proactive, and eager to learn from others


• Strong communication skills - able to contribute ideas clearly and professionally


• Familiar with Microsoft Excel, Google Suite, and interested in learning research and analytics tools like GWI, Netbase, or survey platforms

Why This Role Matters

Influencer marketing is where culture meets performance - and behind every great campaign is a thoughtful strategy. As an Associate, Strategy & Analytics, you’ll help connect consumer insights with creative execution, laying the groundwork for smarter campaigns and more impactful storytelling.

Salary range: $60,000-$70,000

Exact compensation may vary based on skills, experience, and location.