AVP / Senior Associate, Cards & Payments Acquisition Marketing (Consumer Banking Group), Group Marke

Business Function

Group Marketing & Communications is responsible for building, protecting, and enhancing the DBS brand in an increasingly commoditised banking industry. Working closely with all units within the DBS Group, we create and execute integrated strategies that focus on communications especially digital communications, marketing, and research to differentiate - and elevate - our brand from the rest of the competition.

Job Purpose

We are seeking a strong, commercially minded marketer to drive acquisition for cards and payment products, and also to have a focus on end-to-end campaign management and customer value proposition (CVP) marketing for co-brand cards and affluent segment cards. This role sits within the Consumer Banking marketing team within MarTech and will work closely with product, analytics, legal, compliance, servicing, creative and channel teams to bring integrated campaigns to market across owned, paid and partner channels.

This is an exciting opportunity for an AVP / Senior Associate who thrives in a fast-paced environment and enjoys translating business priorities into compelling, insight-led marketing. The successful candidate will play a key role in shaping campaign strategy, managing execution with discipline, and continuously optimising campaign deliverables to deliver acquisition growth. The role will also support the review of customer communications relating to credit limit increase, cash advance and credit card fees, ensuring communications are clear, customer-centric and aligned with internal governance and regulatory requirements.

Responsibilities

• Drive the planning and execution of acquisition campaigns for cards and payment products across digital, branch, partner and other relevant channels to support business growth.

• Manage end-to-end campaign delivery, including briefing, audience strategy, offers and promotion mechanics communications, creative development, approvals, launch coordination, tracking and post-campaign review.

• Support the development and refinement of customer value propositions for co-brand cards and affluent segment cards, translating customer insights, business objectives and partner priorities into compelling go-to-market propositions.

• Partner closely with internal stakeholders and external partners to deliver co-brand card campaigns on time and to a high standard, with clear management of timelines, dependencies and deliverables.

• Review and refine customer-facing communications for credit limit increase, cash advance and credit card fee-related initiatives to ensure clarity, consistency, accuracy and compliance.

• Work collaboratively with product and others to support campaign governance, approval processes and implementation readiness.

• Monitor campaign performance and key acquisition metrics, derive actionable insights from data, and working with digital performance to recommend optimisation opportunities to improve conversion, efficiency and overall campaign effectiveness.

• Apply a test-and-learn mindset across offers, messaging, creative and channels to strengthen campaign performance and deepen understanding of customer response.

• Ensure all campaign and communication materials adhere to brand guidelines, internal controls and applicable regulatory and governance standards.

• Prepare clear updates, results summaries and recommendations for stakeholders, while contributing to continuous improvement in campaign processes, ways of working and execution standards.

Requirements

• Bachelor’s degree in Marketing, Business, Communications or a related discipline, with relevant experience in cards, payments, banking or financial services marketing.

• Relevant experience in acquisition marketing and campaign management, ideally within credit cards, unsecured lending, payments or co-brand partnerships.

• Strong understanding of end-to-end campaign management, including audience strategy, offer development, creative execution, approvals, launch management and performance tracking.

• Experience in developing or marketing customer value propositions, with the ability to translate customer and business insights into effective messaging and offers, particularly for co-brand card campaigns.

• Strong project management and stakeholder management skills, with the ability to work across multiple teams and manage competing priorities in a dynamic environment.

• Excellent written and verbal communication skills, with experience reviewing customer communications or marketing copy in a regulated environment preferred.

• Analytical, detail-oriented and commercially minded, with the ability to interpret campaign results and translate findings into practical recommendations.

• Proactive, collaborative and adaptable, with a strong sense of ownership and the confidence to manage agencies, vendors or external partners where needed.

• Candidates should demonstrate the ability to independently manage campaign workstreams and influence stakeholders effectively.

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