Brand Ambassador

About us 

Treasury Wine Estates (TWE) is one of the world’s leading wine companies. At TWE we are led everyday by our purpose, Boldly Cultivating. We are boldly cultivating value through our brands, wine, people & environment for enriched & joyful communities.  

At TWE we cultivate our teams to be their very best. And in turn, our people push us to make bigger and bolder decisions. Our focus on Boldly Cultivating unites us as a global team and fuels our vision to become the world’s desirable luxury wine company – known for the experiences we create for our consumers, customers, partners, suppliers and our people. 

To learn more about our purpose and our renowned portfolio of global brands, click here.  

About the role

To deliver best-in-class brand education, advocacy and engagement programs across Emerging Markets, within Asia (excluding Greater China), the Middle East and Africa, building knowledge, passion and advocacy for Treasury Wine Estates' portfolio of Power Brands and Regional Heroes. The role will partner with commercial and marketing teams to support commercial objectives, drive brand visibility and customer engagement through education, training, events and relationship building.

Brand & Wine Education 

• Deliver engaging and commercially relevant education programs across Emerging Markets for TWE's portfolio of premium and luxury brands.
• Build knowledge, confidence and advocacy among internal teams, distributors, customers, trade partners and consumers. 
• Deliver brand training, masterclasses, and educational experiences across multiple channels and audiences. Develop, adapt and localise training materials, education resources and presentation content where required. Ensure all education programs and materials are aligned with brand standards, messaging and positioning. 

Portfolio Brand Advocacy 

• Act as a regional ambassador for TWE's Power Brands: Penfolds, DAOU, Matua
• Champion TWE's Regional Heroes portfolio: Frank Family Vineyards, Beaulieu Vineyard, Stags' Leap Winery, Pepperjack, Squealing Pig, Wynns & Coldstream Hills 
• Build awareness and understanding of brand heritage, winemaking, portfolio architecture and key brand stories among internal and external stakeholders. 

In-Market Engagement 

• Host trade trainings, masterclasses, wine dinners, tastings, media engagements and consumer experiences.
• Develop strong relationships with distributors, customers, trade partners, sommeliers, media and key industry influencers. 
• Support market activations and events in partnership with sales and marketing teams.
• Work with market teams to engage and build relationship with the global Chinese community, including wine collectors, connoisseurs and high net worth individuals, to build advocacy and drive sales of TWE's luxury portfolio across Emerging Markets. 

Brand Content & Training Development 

• Create, adapt and maintain brand education materials, presentations and training resources. 
• Support localisation and translation of education materials where required. 
• Identify new and engaging ways to improve learning outcomes and capability development across markets. 

Brand & Winemaking Liaison 

• Be the authority and key point of contact in the region for all stakeholders seeking brand and product information across all Power Brands and Regional Heroes. 
• Coordinate with winemakers, Global Brand Ambassador team and brand teams to stay informed on brand developments. 
• Support winemaker visits and events across the region.

About you

• WSET Level 3, Certified Sommelier or equivalent wine qualification required.
• Degree or diploma in Business, Marketing, Communication, Education or similar discipline, or equivalent Experience, Competencies & Skills:  Experience in the premium wine industry. 
• Strong public speaking, presentation, communication and facilitation skills in both English and Mandarin. 
• Experience delivering education, training and brand engagement programs in both English and Mandarin. 
• Proven ability to build relationships with customers, distributors and industry stakeholders. 
• Highly organised, self-motivated and able to manage multiple priorities.
• Strong Mandarin language capability required. 
• Experience in Learning & Development or training program development would be advantageous.

Why you’ll love it here: 

• Our culture is built on bringing our whole selves, being courageous and delivering together – it’s our DNA and the heart of who we are at TWE. 

• We prioritise your growth with access to global career opportunities and structured programs designed to support your health, wellbeing and career development.

• Enjoy the world’s most desirable wines through our generous employee product allowance 

• 20 days annual leave, medical insurance, quarterly wine allowance 

• Plus, you’ll get an extra day off each year with your “TWEforME Day” – a day to spend however you choose!

We offer a range of great benefits such as flexibility, rewards and discounts and health and wellbeing initiatives. To find out more, click here. 

It takes all varietals! 

At TWE, we proudly celebrate diversity and are committed to being an equal opportunity employer. Our goal is to build a workforce that reflects the diversity of the consumers who enjoy our products. 

All qualified applicants will be considered for employment regardless of age, race, colour, religion, gender identity, national origin, or disability. If you require any assistance to be included in our process, please contact [email protected], quoting the job title and reference number.   

How to apply 

We do move quickly at TWE and continually review applications, so if you don’t want to miss out, apply today.