Brand and Marketing Executive

Joining Chow Tai Fook

Joining Chow Tai Fook Jewellery means stepping into a prestigious legacy that combines artistry and tradition with a modern, confident approach since 1929. For almost 100 years, our dedication to creating the finest designs has held true by weaving together unmatched craftsmanship and authentic heritage. This is made possible by the people and culture we embrace and embody as the leading jewellery company from Asia. We are Chinese house of timeless craft and beauty.

We prioritize employee well-being, offering comprehensive wellness programs designed to support your health in all areas. Our strong focus on career development provides ample opportunities for personal growth, skills enhancement, and advancement. By joining Chow Tai Fook Jewellery, you will be at the forefront of innovation in the luxury retail industry, influencing a global audience through a network of over 7,000 shops worldwide.

We welcome you on our Group's journey to be the most trusted jewellery group that is a lifetime partner for every generation.

Tasks and Responsibilities:

• Ensure marketing materials and collaterals are published and distributed in line with the brand direction. 
• Support the team in participating in seminars, industry exhibitions, campaigns and other Public Relations events related to promote the company’s brand.
• Manage all digital marketing channels (e.g. website, blogs, emails and social media) to ensure brand consistency and to increase brand awareness.
• Manage eDMs and mailing subscriptions.
• Support in Public Relations and CSR initiatives.
• Identify and manage external partners to maximize brand exposure e.g. events, livestreaming, managing KOLs.
• Manage overall marketing projects timeline and budget.
• Monitors competitor activity and brainstorms potential improvements or changes in marketing strategy, products, or services.
• Support eCommerce team during campaigns and promotions.

Job Requirements:

• Relevant certificate in marketing from recognized institutions.
• Minimum 2 years of experience in branding and marketing. Experience in digital marketing will be advantageous.
• Direct experience in jewellery / luxury brand is preferred.
• Excellent writing abilities and interpersonal communication skills
• Strong knowledge of social media channels and ability to create original content.
• Experience in working with content editing tools.
• Able to work independently under tight deadlines

Benefits

• Training and development programs
• Medical & Dental coverage
• Staff discounts