Branding Manager

We are looking for a passionate and responsible individual to support our marketing duties. This role requires someone with a strong passion for starting his/her own business, dare to “think-out-of-the-box” and most importantly, a thing for food! He or she will have the freedom to propose ideas and experience working at a fun and cosy office environment.

Division: Manufacturing of Coffee, Milk Tea and Asian Drink.

Job Description 

1. New Product Marketing
   •     In alignment with company’s strategic direction, develop and implement product management activities including strategic product planning for New Product Launch Plan, building campaign activities, and A&P budget planning.
   •     Work closely with local distributor on implementing trade marketing activities at store level.
   •     Work with advertising and creative agencies to develop impactful marketing materials and campaign. 
   •     Create design brief and work closely with creative agencies on developing new retail packaging design. 
   •     Create content and copywriting for new retail packaging and all marketing materials. 
   •     Conduct post-launch / campaign evaluation to identify best practices and areas for improvements.
   •     Support new product training / sales kit.  
2. Event Marketing
   •     Work with sales representatives and overseas distributors to strategize marketing efforts for events.  
   •     Provide support to distributors for event planning and execution.
   •     Work with creative agencies to conceptualize and develop marketing collaterals for events.
3. Digital Marketing
   •     Plan and oversee the implementation of digital marketing strategies & campaign in line with brand/product directions, and to increase awareness in Singapore market. 
   •     Develop content for Social Media marketing efforts (Facebook, Instagram)
   •     Communication & Outreach: Generate new leads through online engagements.
4. Corporate branding
   •     Conceptualize, plan and coordinates with both internal and external stakeholders in executing trade exhibitions.
   •     Plan and execute CSR events and corporate sponsorship.
   •     Oversees trademark registrations and renewals.
5. Ecommerce
   •     Oversees and leads the Ecommerce team.
   •     Controls A&P budget and ensure that promotional activities aligns with company’s strategic direction and objectives.   

Requirements

• Bachelor's degree or equivalent in Public Relations / Marketing / Mass Communication or related discipline
• Minimum 3 years’ relevant experience, brand management and marketing experience, preferably in the F&B
• Eager, enthusiastic, positive attitude, creative, resourceful.
• Proficiency in social media platforms and content management.
• Proficiency in design.
• Good photography skills.
• Good command of English and basic Chinese.
• Relevant experience in Marketing.