A

Business Development, Principal

icon briefcase Job Type : Full Time

Number of Applicants

 : 

000+

Click to reveal the number of candidates who applied for this job.
icon loader
Apply Now
icon loader Apply Now

Let AI Supercharge Your Job Hunt!

JobCopilot scans 500,000+ company career sites daily to find jobs for you

Never miss an opportunity Save hours by auto-filling applications forms Land more interviews with tailored applications
happy man
thunder iconActivate JobCopilot

Job Description - Business Development, Principal

At AIA we've started an exciting movement to create a healthier, more sustainable future for everyone.

It's about finding new ways to not only better people's lives, but to better the communities and environments we live in. Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030.

And as part of our marketing, distribution & partnership team, you'll play a vital part in advancing this movement. From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels. You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives.

So if you believe in inspiring a better future, read on.

About the Role

In this role, the Business Development Manager will be responsible for bridging strategic partnerships, and business development, with a focus on financial institutions and offshore AIA business units (BU).
It involves leading cross-functional teams, building strong relationships with bank partners, cross-jurisdiction internal stakeholders, and ensuring effective sales and marketing strategies

Key Responsibilities:

1. Business Development & Partnerships
  • Develop, formulate, and deliver sales and distribution strategies focused on Financial Institutions and offshore AIA BU segments.
  • Build and strengthen relationships with offshore AIA BU stakeholders, bank management, branch personnel, and introducers to drive top funnel leads, sales growth and profitability.
  • Identify new business opportunities across distribution channels and geographical markets.
  • Grow bank partners businesses, ensuring the achievement of VoNB (Value of New Business) targets within budget.

2.Strategic Initiatives & Project Management
  • Oversee the planning, execution, and completion of strategic projects (including offshore AIA BU collaboration) that align with AIA IW's growth objectives.
  • Define project scope, objectives and deliverables in collaboration with cross-functional teams. (e.g. AIA BU workstreams, steerco and governance forums)
  • Manage project resources, budgets, risk mitigation, and performance tracking
  • Monitor and evaluate project outcomes, recommending adjustments to ensure objectives are met.
  • Coordinate requirements and priorities across internal, external and offshore functions for holistic project implementation.

3. Sales & Marketing Oversight
  • Design and develop marketing strategies, sales training & product rollouts tailored to partner banks and offshore AIA BU HNW clients.
  • Ensure proper alignment between AIA IW's product offerings, partner banks' and offshore AIA BUs' goals.
  • Track and analyse feedback from marketing campaigns, recommending improvements for future initiatives.
  • Sign off on product recommendations, PRs, and other advisory processes related to sales.

4. Governance & Compliance
  • Ensure adherence to compliance, regulatory, and offshore conduct guidelines in business development and sales advisory activities.
  • Manage risk mitigation processes and ensure team compliance with CPD training and licensing requirements.

Key Requirements
  • Bachelor's Degree in Business Management, Banking & Finance, or other related field
  • Minimum 8 to 10 years in sales, partnerships, or business development in insurance or banking industry
  • Demonstrated success in acquiring and managing regional strategic partnerships
  • Strong capability in partnership acquisition, negotiation and relationship management skills
  • In-depth knowledge of HNW and retail insurance products
  • Strong business acumen with an understanding of market trends, competition and industry dynamics advantageous
  • Proven strategic project management, problem-solving and execution skills
  • Excellent presentation, communication and stakeholder-influencing skills; including at senior management and executive levels
  • CLI, ILP, IFA qualifications or equivalent (e.g. M5, M9, HI)
  • Fluency in other Asian languages advantageous


Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives.

You must provide all requested information, including Personal Data, to be considered for this career opportunity. Failure to provide such information may influence the processing and outcome of your application. You are responsible for ensuring that the information you submit is accurate and up-to-date.
Original job Business Development, Principal posted on GrabJobs ©. To flag any issues with this job please use the Report Job button on GrabJobs.
Apply Now
Share Job
Share Job

Auto-Apply to Business Development Jobs with your AI JobCopilot

thunder icon Auto-Apply with AI

Similar Business Development Jobs in Singapore

GrabJobs is the no1 job portal in Singapore, connecting you to thousands of jobs fast! Find the best jobs in Singapore, apply in 1 click and get a job today!

Mobile Apps

Copyright © 2026 Grabjobs Pte.Ltd. All Rights Reserved.