Category Development Manager

Position Snapshot 

Location: Singapore, Eightrium

Company: Nestlé Singapore 

Permanent – Full Time

5+ years business managerial experience within sales/ marketing, trade marketing or commercial functions. 

Position Summary

Joining Nestlé means you are joining the largest Food and Beverage Company in the world. At our very core, we are a human environment – passionate people driven by the purpose of enhancing the quality of life and contributing to a healthier future. A Nestle career empowers you to make an impact locally and globally, as you are provided with the opportunity to make a mark and stand out, as long as you seek it. With Nestle, you are enabled and encouraged to grow not only as professionals, but also as people.

We are looking for a Category Development Manager that will:

• Lead the channel thinking of the commercial team, taking responsibility for developing and implementing channel strategies with a horizon of 12-36 months


• Support Marketing in developing category strategies with a horizon of 12-36 months


• Develop the Point of Purchase strategies and standards for each Channel Category, incorporating the four POP Drivers


• Shopper Ownership through route to market


• To ensure compliance/ provide support to all quality related activities identified in the NQMS Process Descriptions and Support Process Descriptions


• The employee of this position is required to carry out his/ her duty according to the National Code of Ethics on the Sale of Infant Foods in Singapore (SIFECS), the Nestle Instructions on the WHO International Code on the Marketing of Breast Milk Substitutes and communication guidelines.


• To ensure compliance /provide support to all OHS related activities identified in OHSAS manual Clause 4.4.1  

A day in the life of a Category Development Manager...

• Strategy Infrastructure


• Annual Strategic Planning -  Integrated Commercial Planning for Channel/Customer delivering rolling 18-month commercial plans 


• Cycle Activity Planning & Implementation -  Develop Customer Cycle Activity and Budget Plan 


• Monitor & review results

What Will Make You Successful...