Chief Commercial Officer

Brand Management

• Lead the development, implementation, and continuous enhancement of brand strategies across the hotel portfolio.

• Develop and ensure effective implementation of brand toolkits, guidelines, and resources to support consistent brand positioning and execution.

• Safeguard brand integrity and ensure consistency across all customer touchpoints, communications, and marketing materials.

• Oversee brand performance measurement and recommend initiatives to strengthen brand awareness and guest perception.

Marketing

• Develop and implement integrated marketing strategies at corporate, country, and hotel levels to support business objectives.

• Drive both always-on marketing initiatives and tactical campaigns targeting specific hotels, customer segments, and source markets.

• Establish clear marketing KPIs and regularly monitor campaign effectiveness and return on investment.

• Oversee annual marketing budgets and ensure effective allocation of resources.

Loyalty Programme

• Lead the development, management, and optimisation of the Company's loyalty programme.

• Drive membership acquisition, engagement, retention, and programme profitability.

• Collaborate with internal stakeholders to design and launch promotions and campaigns that increase loyalty participation and member value.

• Monitor programme performance and analyse data to improve customer retention and revenue contribution.

Customer Relationship Management (CRM)

• Develop and implement CRM strategies to maximise customer lifetime value and guest retention.

• Establish customer segmentation frameworks and targeted engagement programmes.

• Leverage customer insights, analytics, and behavioural data to personalise guest experiences and communications.

• Monitor CRM performance metrics and implement continuous improvements to customer engagement initiatives.

Digital Marketing and E-Commerce

• Lead the Company's digital marketing strategy, including SEO, SEM, social media, email marketing, online advertising, and performance marketing.

• Drive online customer acquisition, conversion, and direct booking performance.

• Manage relationships with digital agencies, technology vendors, and marketing partners.

• Evaluate and implement emerging digital technologies and marketing innovations to strengthen competitive advantage.

Brand Website and Digital Platforms

• Oversee the development, maintenance, optimisation, and performance of the Company's corporate website and hotel brand websites.

• Ensure website content remains accurate, current, engaging, and aligned with brand standards.

• Drive website traffic, user engagement, conversion rates, and direct booking performance.

• Enhance website functionality, user experience, SEO performance, and digital customer journeys.

• Ensure digital platforms effectively support brand positioning, marketing campaigns, and commercial objectives.

Partnership Marketing

• Identify, evaluate, and establish strategic partnerships that enhance brand visibility and commercial performance.

• Negotiate and manage partnership agreements with relevant businesses, organisations, travel partners, and industry stakeholders.

• Develop and execute joint marketing initiatives that create mutual value and expand market reach.

• Monitor and evaluate partnership effectiveness and return on investment.

• Content Strategy and Branding

• Lead the development of compelling content strategies that strengthen brand storytelling and customer engagement.

• Oversee content creation across digital, social, PR, loyalty, and marketing channels.

• Ensure consistency of messaging, visual identity, and brand voice across all communications and platforms.

• Develop content that resonates with target audiences and supports business objectives.

Commercial Performance and Analytics

• Establish and monitor key commercial performance indicators across all channels and markets.

• Analyse market trends, customer behaviour, campaign effectiveness, and commercial performance.

• Present regular performance updates and strategic recommendations to the CEO and Board.

• Utilise data-driven insights to optimise revenue generation and marketing effectiveness.