Commercial Development Director, AGM

1. Sales & Revenue Leadership

• Own and deliver APAC regional sales targets for MRgFUS capital systems, service contracts & disposables

• Develop and execute country-specific sales strategies aligned with APAC-AGM strategic priorities (e.g., South Korea, India, Australia, Taiwan)

• Drive pipeline creation, deal progression, and closure with academic hospitals, private hospital groups, and centers of excellence

• Lead complex capital equipment tenders, negotiations, and contracting, including multi-year and multi-system deals

• Collaborate with clinical & application teams to ensure early deal wins, successful site onboarding, early case success, and expansion of treatment volumes

• Point of Contact for business partners (distributors) within your territories of accountability.

2. Market Development & Center Creation

• Identify and develop new MRgFUS centers by working with hospital leadership, clinicians, and radiology/neurology/neurosurgery departments

• Support center of excellence (CoE) strategy, including reference sites and lighthouse accounts (such as center of education, centers for academic ‘live’ workshops….)

• Enable indication expansion strategies as regulatory approvals and reimbursement evolve by working with teams across functions for its early success

3. Key Stakeholder & KOL Engagement

• Build strong relationships with key opinion leaders (KOLs), department heads, user-clinicians, economic buyers, and hospital administrators

• Partner with physicians to articulate clinical, economic, and patient-outcome value propositions

• Support regional scientific meetings, workshops, site visitations, and symposia to drive awareness and adoption

4. Distributor & Channel Management

• Manage and develop APAC distributor partners where applicable, including goal setting, forecasting, and performance management

• Provide sales training, deal support, and strategic guidance to distributors

• Evaluate distributor capability and recommend channel optimization or direct-sales transition where appropriate

5. Forecasting, Planning & Reporting

• Maintain accurate sales forecasts, opportunity tracking, and CRM hygiene

• Provide regular updates to Head of APAC-AGM on pipeline health, market dynamics, competitive activity, and risks management

• Contribute to annual operating plans, territory prioritization, and pricing strategies, timely quotations

• Ensure Sales Playbook is effectively implemented with business partners and bring it to become an effective work culture of APAC-AGM.

6. Cross-Functional Collaboration

• Work closely with Marketing on go-to-market campaigns, value messaging, and regional launches

• Partner with Clinical Applications to ensure strong procedural adoption and site satisfaction

• Contribute to APAC-AGM commercial plans and how to achieve maximum penetration in Out-of-Pocket markets within APAC.

Coordinate with Service & Operations to support system installations, uptime, and customer experience

• Align with Market Access / Health Economics teams on reimbursement strategies and economic value dossiers

• Bachelor’s degree in life sciences, engineering, business, or related field

• 5 - 8 years of medical device and/or capital equipment sales experience

• Proven track record selling complex, high-value systems in APAC

• Experience working with academic hospitals and government healthcare systems

• Strong understanding of hospital procurement, tender processes, and budgeting cycles

• Fluent in English (speaking and writing) a must and other AGM languages will be added advantage

• Willingness to travel extensively across APAC (+/- 30%)

Preferred

• Experience with MRgFUS, functional neurosurgery, FUS-enabled general neurosurgery, neurology, radiology, oncology, or image-guided therapies, etc

• Prior exposure to Korea, India and Australia markets

• Experience scaling new or disruptive technologies from early adoption to broader commercialization

• Familiarity with reimbursement-driven selling and health economics discussions

• Knowledge with MR and proven dependable individual, who is team player with strong trust assets

Key Competencies

• Strategic thinking with hands-on execution

• Executive-level communication and negotiation

• Clinical credibility and ability to engage physicians

• Cultural fluency across APAC-AGM markets

• Resilience and adaptability in long sales cycles

• Data-driven forecasting and pipeline management