Commercial Director - APAC

Join Luxaviation ONE Team – Commercial Director - APAC 

Luxaviation ONE, part of the Luxaviation Group, delivers excellence across a comprehensive range of business aviation services tailored to our clients and partners. We are committed to the highest safety standards and strive to create a rewarding and engaging workplace by cultivating authentic relationships with passionate professionals.

To accelerate our growth across the Asia‑Pacific region and strengthen our commercial footprint globally, Luxaviation ONE is seeking an experienced Commercial Director - APAC , based in Singapore, with flexibility for international remote work depending on experience, profile, and performance.

About the Role

As Commercial Director, you will lead Luxaviation ONE’s commercial strategy and revenue development across Singapore and the broader Asia‑Pacific region, while contributing to the company’s global commercial vision.

You will oversee all charter sales, strategic partnerships, market expansion initiatives, and key client relationships, ensuring that Luxaviation ONE continues to deliver the highest levels of service, commercial excellence, and operational integrity.

This senior leadership role is ideal for a strategic, results‑driven aviation professional with deep APAC market expertise and a proven ability to lead commercial teams, grow market share, and cultivate high‑value relationships.

Key Responsibilities

Commercial Strategy & Regional Leadership

• Develop and execute the commercial strategy for the APAC region, aligned with global business objectives.


• Lead, coach, and grow a team of commercial and broker professionals across regional markets.


• Establish data‑driven commercial roadmaps, pricing frameworks, and sales performance metrics tailored to APAC dynamics.

Business Development & Market Expansion

• Identify and pursue new revenue opportunities across Singapore, Southeast Asia, and broader international markets.


• Build strategic partnerships with operators, corporations, family offices, UHNWIs, and industry stakeholders.


• Drive regional market penetration through targeted campaigns, partnerships, and high‑level industry engagement.


• Represent Luxaviation ONE at major aviation and luxury sector events across APAC.

Key Account Management & Client Excellence

• Oversee major client relationships and support high‑value charter negotiations and long‑term contracts.


• Ensure that every touchpoint reflects Luxaviation ONE’s premium service standards.


• Support the team in crafting bespoke charter solutions and commercial proposals tailored to APAC client preferences.

Operational & Financial Oversight

• Work closely with Operations, Finance, and Group Management to optimize commercial processes and ensure seamless execution.


• Oversee large commercial negotiations, strategic tenders, and high‑value transactions.


• Monitor financial KPIs, sales pipeline performance, and market trends to inform decision‑making.


• Ensure compliance with regulatory and commercial requirements across APAC markets.

Profile & Qualifications

• Minimum 8 years of senior commercial experience in business aviation, charter sales, or related aviation sectors, with strong exposure to APAC markets.


• Proven leadership experience in managing commercial teams and delivering significant revenue growth.


• Robust understanding of aircraft types, charter economics, operating considerations, and regional aviation regulations.


• Strong network across the Singapore and APAC aviation ecosystem (operators, brokers, UHNWIs, corporates, luxury partners, etc.).


• Excellent negotiation, communication, and stakeholder management skills at an executive level.


• Fluent in English; proficiency in an Asian language is an asset.


• Highly entrepreneurial with the ability to work independently and navigate diverse, fast‑moving markets.


• Impeccable professional presentation and customer‑facing skills.


• Willingness to travel frequently across the region.

What We Offer

• A competitive executive compensation package, including performance‑based incentives.


• A leadership role within one of the world’s leading business aviation groups.


• A strategic position shaping Luxaviation ONE’s growth across one of the most dynamic aviation markets.


• Access to Luxaviation’s global fleet, network, and extensive operational support.


• International collaboration and flexibility depending on profile and performance.


• A forward‑thinking, collaborative environment with strong support for your strategic initiatives.