Community Activation Lead (Based in Singapore)

Community Activation Lead  

As we tackle modern parenthood and build trusted, safe, and smart parenting communities, you will help manage, grow, and scale the Supermom community ecosystem across Singapore and Malaysia within our Community Growth & Engagement (CGE) team. 

We are now looking for SuperStars in Singapore to be our Community Engagement/Activation Lead (SGMY) 

Our Community Activation Lead (SGMY) will focus on:  

• Define and execute engagement strategies across life-stage segments (pregnancy, newborn, toddlers, preschoolers, primary years) 

• Develop monthly/quarterly engagement seeding plans aligned with cross-community campaigns, activations, and business outcomes 

• Identify opportunities for community-led insights, UGC, and peer-support formats 

• Establish and standardize engagement protocols for partnerships across SG and MY 

• Lead internal staff to execute engagement and seeding strategies across WhatsApp & Telegram as well as, 

• Drive healthy weekly conversation flow alongside Supermom’s admin teams 

• Trigger discussions using prompts, polls, content hooks, and relevant insights 

• Moderate conversations, uphold guidelines, and ensure constructive exchanges 

• Monitor sentiment and member needs, escalating insights to stakeholders 

• Identify and nurture active members/KOCs to encourage advocacy and contribution 

• Manage partnerships with external parenting communities, group owners, and relevant collaborators 

• Work with B2C/Social teams to onboard community partners (FB groups, Telegram channels, parenting collectives, etc.) 

• Track growth, activity levels, conversation velocity, dwell time, churn, and feedback 

• Convert engagement data into actionable insights for internal teams 

• 3–6 years in community management, social engagement, influencer/KOC management, or digital marketing 

• Strong written communication; able to simplify complex parenting topics for mass audiences 
• Experience managing WhatsApp/Telegram/FB groups at scale (highly preferred) 
• Analytical mindset with ability to interpret engagement metrics 
• Comfortable with fast decision-making, ambiguity, and experimentation 
• Ability to spark organic conversations without sounding promotional 
•  Strong stakeholder management (internal & external) 
• Empathetic and parent-centric; values long-term community health over short-term conversion 
• Exposure to parenting, FMCG, healthcare, education, or lifestyle sectors (advantageous but not required 
• Regional familiarity with SG & MY (preferred) 
• Proficient in English; an additional SEA language is a plus