Consumer Activation Lead

Shape how millions of consumers in Singapore think, feel and act on their health. This is a rare opportunity to build the consumer activation engine for a global healthcare leader at a defining moment – where bold storytelling, social-first thinking and data-driven creativity meet a mission that truly matters.

Your new role
As Consumer Activation Lead, you will be at the forefront of developing and delivering integrated consumer and patient-focused activation plans and content strategies that drive awareness, engagement and behavioural change. You will bring direct consumer marketing expertise into a regulated environment, translating complex health topics into narratives that resonate, inspire and move people to act.

Your responsibilities will include:

• Consumer strategy and execution: Tailor centrally provided strategy to the Singapore market through local deep-dives and tactical activation plans – including social discourse analysis, tailored engagement strategies and localised SEO/GEO keywords. Own NovoCare (or equivalent) locally, ensuring compliance and culturally relevant content, and lead end-to-end campaign execution from creative brief through media planning, launch and post-campaign analysis.


• Content and channel leadership: Lead the creation of high-quality, compliant content across social media, digital ads and other consumer channels to drive social amplification, while supporting budget allocation and monitoring campaign spend for efficient use of resources.


• Influencer / DOI activation: Be a driving member of the DOI core team, manage the local influencer network and engagements, and stay ahead of social media trends, platform updates and best practices.


• Consumer & competitive insights: Build a strong analytics and tracking engine – defining KPIs, leveraging market research, real-world data and social listening, and forecasting business impact from reach and engagement to sentiment shift and behaviour change. Adjust activation initiatives based on insights to continuously sharpen content and decisions.


• Stakeholder management: Partner closely with Marketing, Medical & Regulatory Affairs, Public Affairs and Sales to ensure a coherent engagement approach, liaise with above-market stakeholders on centrally provided guidance, and identify, negotiate and manage external partnerships.

Your new department
You will join the Marketing team in our Singapore affiliate – a close-knit, ambitious group reframing how consumers engage with their health across our therapy areas. You will play a pivotal role in shaping the consumer agenda locally, working at the intersection of strategy, creativity and analytics to deliver activation that truly stands out.

Your skills & qualifications
We are looking for a consumer-obsessed marketer who thrives in a fast-paced environment and brings both creative flair and analytical rigour. To succeed in this role, you will likely have:

• A Bachelor's degree in Journalism, Public Relations, Digital Marketing or Advertising; an advanced degree or professional certification in Digital Business, Data Science or Strategy is an advantage.


• A minimum of 5 years of experience in consumer marketing strategy and tactics, preferably from consumer packaged goods or tech, with proven experience managing creative agencies to deliver excellence. Experience in pharmaceuticals or another highly regulated industry is an advantage.


• Strong storytelling skills with the ability to translate complex (medical) information into compelling, public-friendly narratives, and a "hard user" social media profile – with native-level understanding of social media algorithms, trends and what makes content perform across platforms.


• Hands-on experience with digital media execution, proficiency in social analytics and measurement tools (e.g., Google Analytics 4, Adobe Analytics) and ad platforms (Google Ads, Meta), paired with an analytical mindset that uses data to drive decisions and optimise campaigns.


• Excellent written and verbal communication skills in English, with the ability to collaborate with medical and legal reviewers and articulate results to senior stakeholders. A collaborative team player with agility, strong stakeholder relationships, and a genuine interest in pharma and chronic diseases.

Novo Nordisk is committed to the Tripartite Guidelines on Fair Employment Practices, which promote merit‑based and non‑discriminatory hiring. Due to current statutory work pass and regulatory requirements, this position is open only to Singapore Citizens and Singapore Permanent Residents. All applications will be assessed fairly based on merit, skills, and experience.

Working at Novo Nordisk
Every day we seek the solutions that defeat serious chronic diseases. To do this, we approach our work with determination, constant curiosity and a commitment to finding better ways forward. For over 100 years, this dedication has driven us to build a company focused on lasting change for long-term health. One where diverse thinking, shared purpose and mutual respect come together to create extraordinary results. When you join us, you're not just starting a job – you're becoming part of a story that spans generations.         

Contact

Upload your CV to our online career page (click on Apply and follow the instructions).

Deadline

19 Jun 2026

We commit to an inclusive recruitment process and equality of opportunity for all our job applicants.

At Novo Nordisk, we're not chasing quick fixes – we're creating lasting change for long-term health. For over 100 years, we've been driven by a single purpose: to defeat serious chronic diseases and help millions of people live healthier lives. This dedication fuels our constant curiosity and inspires us to push the boundaries of what's possible in healthcare. We embrace diverse perspectives, seek out bold ideas, and build partnerships rooted in shared purpose. Together, we're making healthcare more accessible, treating and preventing diseases, and pioneering solutions that create change spanning generations. When you join us, you become part of something bigger – a legacy of impact that reaches far beyond today.