Consumer Segments Specialist SG

Responsibilities:

Value Proposition Partnerships

• Facilitating the onboarding process for partners to strengthen the overall value proposition, ensuring seamless integration and alignment with business objectives.
• Engaging in strategic negotiations with partners to maximize value and secure the most favourable terms and discounts, fostering long-term mutually beneficial relationships.
• Managing and overseeing the end-to-end contract lifecycle, including liaising partners, reviewing agreements, and ensuring compliance with contractual obligations.

• Heading and overseeing the end-to-end management of the Introducer Programme, including strategic enhancements to increase its attractiveness and engagement for potential introducers.

   

Customer Engagement

• Developing and delivering customer communications across all channels to ensure consistent and effective messaging.
• Overseeing the timing and frequency of customer communications to optimise engagement and prevent oversaturation.
• Segmenting and personalising customer communications based on key factors such as age, demographics, purchase history, and customer behaviour to enhance relevant and effectiveness.

Operational Excellence

• Ensuring the timely retrieval of accurate data from the relevant team to support operational and analytical needs, while maintaining data integrity and compliance with company standards.
• Conducting the maker-and-checker process for all promotional fulfilments to ensure accuracy, compliance, and proper validation before execution, minimizing errors and maintaining process efficiency.
• Drafting and finalizing official memos, ensuring accuracy and clarity, and coordinating the approval and sign-off process with relevant stakeholders to maintain proper documentation and compliance.
• Collaborate with service ambassadors and branch staff for the management of customer walk-in experience at branch and lounge.
• Managing and responding to inquiries from sales and service personnel in a timely and efficient manner.

Event Organization

• Conceptualisation and execution of engagement and appreciation events (both in-person and virtual) for Preferred Banking and Emerging Affluent segment. Identify and implement suitable measures to track event success and ROI.
• Onboarding and management of both internal stakeholders and external partners or vendors to deliver a seamless event experience to customers.
• Tracking of inventory.

Requirements:

Qualifications

• Degree Holder

Professional Qualification and/or Regulatory, Licensing Requirements  

• CMFAS Qualifications – M5, M8, M8A, M9, M9A, and HI would be an advantage

Relevant Work Experience 

• 5-7 years of experience in Business Development, preferably in banking and financial services

Competencies/Skills 

• Sound knowledge of banking products, services, processes and regulatory requirements
• Good written and verbal communication skills
• Good planning and organizational skills