CRM Marketing Executive

As a CRM Marketing Executive at Challenger Technology Limited, you will be responsible for developing and implementing effective CRM strategies to enhance customer engagement, loyalty, and overall satisfaction. The role requires a blend of strategic thinking, hands-on execution, and collaboration with cross-functional teams to drive successful marketing campaigns. This position will be reporting to the Head of Merchandising.

• Working days: Monday - Fridays
• Working hours: 9 AM - 6.30 PM
   

Key Responsibilities:

• Develop and execute CRM strategies aligned with merchandising goals to enhance customer retention and satisfaction.
• Utilize CRM tools to segment and target customer groups, ensuring personalized and targeted marketing campaigns.
• Analyze customer data to identify trends, preferences, and opportunities for improving merchandising strategies.
• Collaborate closely with Merchandising, Sales, and IT teams to integrate CRM initiatives into overall marketing plans.
• Design and manage email marketing campaigns, ensuring compelling and relevant content.
• Create and optimize customer journeys through automated workflows to enhance engagement and conversion.
• Monitor and analyze the performance of CRM initiatives, providing actionable insights for continuous improvement.
• Ensure seamless integration of CRM systems with other business applications in collaboration with the IT team.
• Other adhoc duties by your supervisor when needed.
   

Qualifications:

• Diploma or Bachelor's degree in Marketing, Business, or a related field. 
• Proven experience (at least 2 years) as a CRM Marketing Manager/Executive or in a similar role.
• Strong understanding of CRM systems, marketing automation tools, and customer segmentation.
• Proficient in data analysis and interpretation to drive data-driven decision-making.
• Excellent communication and interpersonal skills.
• Ability to work collaboratively in a cross-functional team environment.
• Familiarity with CRM tools/software.
• Creative thinking and problem-solving abilities.