CRM Marketing Manager (Online B2C)

Key Responsibilities:

• Turn data-driven insights into strategies to bridge fashion with customers’ needs so as to create personalised customer journeys
  


• Implement retention and lifecycle initiatives to build long-term customer relationships, improve engagement and increase customer values so as to encourage repeat purchases and customer activation
  


• Map and optimise end-to-end customer relationship flow and work with the Digital teams in identifying and closing the gaps in customer experience
  


• Champion personalised and customer centric experience in all communication channels
  


• Work with Graphics in creating appealing communication tools with relevant copywriting in order to attain high engagement rate


• Work with Category Management to create personalised and relevant product recommendations in order to garner interest in all product launches
  


• Work with Data Analytics to perform customer analysis, customer segmentation, performance tracking and analysis for optimization of programmes
  


• Define and govern the brands’ core communication initiatives, coordinate and execute inspiring marketing communications across all communication channels, online and offline, locally and globally with the use of new and smart technology
  


• Proactively identify and implement different referral marketing efforts to optimise ROI
  

• Requirements:
  

• -  Degree in Marketing, Business Management, Economics or relevant discipline
  




• -  Minimum 6 years  overall and relevant experience in CRM, preferably in the ecommerce industry
  




• -  Ability to make use of data to construct customer journey maps
  




• -  Keen interest in exploring the latest smart technology developments to enhance customer
  

  experience and engagement
  




• -  Knowledge of Google Analytics and/ or other digital marketing analytics tools
  




• -  Knowledge of Dotdigital and/ or other CRM and marketing automation tools is a plus
  




• -  Knowledge of HTML, CSS and SQL is an advantage
  




• -  Ability to excel in a matrix, cross functional environment
  




• -  Highly energetic and independent with the ability to multi-task and thrive in a fast-paced start-up environment
  




• -  Ability to lead and motivate team members to achieve goals
  




• -  Strong analytical, troubleshooting and problem solving skills
  




• -  Strong communication and interpersonal skills