Demand Generation Manager,Asia

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About the Team and Role

Demand generation in ANZ and Southeast Asia isn't a smaller version of the US playbook - it's its own game. Different buying behaviours, different channel mixes, different languages, and a region that spans everything from mature enterprise markets to fast-growing SMB ecosystems. We're looking for a Demand Generation Manager who's energised by that complexity, not intimidated by it.

You'll own integrated campaign execution across the full funnel - SMB through enterprise - for Southeast Asia, working closely with our Head of Demand Generation APAC, to adapt global and regional campaign strategy for local relevance - and to flag when local reality means we should do something different altogether. You'll partner with Brand & Content, Creative Services, Field, BDR, Sales and Partnerships to make sure campaigns don't just run, but actually move pipeline in-region.

This is an individual contributor role. You won't have direct reports, but you'll need the judgement and stakeholder skills of someone who could.

Supervisory Responsibilities:

• None.

How You'll Make a Difference

• Plan and execute integrated demand generation campaigns across Southeast Asia, spanning paid, organic, lifecycle, field and ABM


• Localise and adapt global campaign frameworks for regional relevance - language, buyer behaviour, channel mix, and competitive context differ market to market, and campaigns need to reflect that


• Partner with BDR, Sales, field, Partner Marketing and shared services team - Brand & Content, Creative Services, Lifecycle, Product Marketing -  to align campaign timing and messaging with regional pipeline goals and account priorities


• Work with Brand & Content and Product Marketing to identify where existing assets translate well regionally and where new, locally relevant content is needed


• Manage campaign calendars, budgets, and vendor relationships across multiple markets and timezones


• Track and report campaign performance by market and channel, with a clear point of view on what's working, what isn't, and why


• Build and maintain a regional measurement view in partnership with Marketing Analytics, so decisions are grounded in data rather than assumption


• Bring forward recommendations on where regional investment should shift based on results


• Establish success criteria that inform resource planning, campaign flighting, and prioritisation across multiple stakeholders


• Represent Southeast Asia's needs and constraints in global campaign planning, so strategy isn't built only from a US, EMEA or ANZ lens


• Other related duties as assigned

Who You Are

• 5+ years in demand generation, integrated campaigns, or performance marketing, ideally with experience across Southeast Asia markets


• Comfortable owning campaigns end-to-end, from planning through execution to reporting, without a large supporting team


• Comfortable self-serving in a lean-resource environment - from copywriting, basic design, case study interviews, to event execution - are part of the job here, not someone else's


• Experience managing media budgets - with or without agencies - across multiple markets in Asia, with a clear read on where spend is and isn't working


• Working knowledge of the channels and platforms relevant to APAC (regional media partners, local search and social nuances, established martech stack)


• Able to read data and turn it into a recommendation, not just a report. Familiarity with Tableau and Salesforce (or equivalent) preferred


• Ability to report performance against OKRs/KPIs to executive leadership, translating market-level detail into a regional story


• Strong collaborator who can align global and local priorities without treating either as the default answer


• Organised enough to manage multiple markets, stakeholders, and timelines at once, and pragmatic about where to flex process versus where to hold the line


• Genuinely curious about what makes buyers different in Southeast Asia, and willing to say so when a global template doesn't fit


• Comfortable working async across timezones with a Sydney-based manager and a globally distributed marketing team


• Mandarin proficiency is highly desirable, with Bahasa Malaysia considered a plus

Klaviyo in APAC:

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